Fashion Insiders Are Buying Their Winter Coats From This Minimalist Scandi Brand

Suddenly, coat season is upon us, and considering just a couple of weeks ago we were were all basically still wearing tank tops in London, we wouldn't blame you for not feeling prepared. If you're in the process of looking for a new winter coat, here at Who What Wear UK, we have you covered. Our editors have been scouring the new-in sections and shop floors for the best styles—from expensive-looking high-street coats to forever investments. If it's something a little more unique you're looking for though—something classic and timeless (as all the best winter coats should be), but one you likely won't be seeing on every other person on the tube—I'm here to let you in on a little secret. House of Dagmar is the incredibly chic, under-the-radar Scandi brand that fashion insiders are turning to to buy their own winter coats this season. 

Somewhat of an "if you know, you know" brand in the industry, House of Dagmar has become a go-to for fashion people who are looking for that minimalistic, quiet-luxury vibe. The brand's simple yet elevated designs feel fresh and modern thanks to their clean lines and softly structural details, but everything still feels really wearable, like it could be kept in your capsule wardrobe and reworn for years and years. That's exactly what the premium quality allows for, and the impeccable outerwear offering is no different.

Whilst the brand may have a similar feel to super-luxury names like The Row and Loro Piana, luckily, it comes at a far more reasonable price point—another factor that hugely appeals. Basics like tops and jeans range from around £100-£300, whereas more luxe pieces like knitwear, tailoring (oh, the tailoring!) and outerwear can sit between £200-£1000. Still investment pieces for sure, but these are wise buys that last, and are far from trend-led.

I've seen a number of my favourite minimal-fashion influencers wearing House of Dagmar coats of late—from Annemiek Kessels to Brittany Bathgate—and even Rosie Huntington-Whiteley has the brand on her radar. It's the luxurious yet relaxed Doublé Coat that has convinced me to make a purchase ahead of this winter (I can't get enough of that gorgeous olive colour and matching scarf), but the new roomy, belted style also has the potential to sway me, simply for how classic it is. There's also cosy shearling styles and smart double-breasted numbers which would make perfect additions to workwear wardrobes, along with shorter, more casual styles like the brand's popular aviator jacket, which now comes in wool (and is currently on sale!). 

You'll find all of House of Dagmar's key coats ready to shop below, and I promise that you won't regret investing in any of them. 

Next Up: I Searched Through Thousands of High-Street Coats—These 31 Are the Very Best