This Morning's Holly Willoughby might not typically be considered a directional style icon—like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys. That was until she wore a long-sleeved rainbow dress by LFW designer Ashish, and we Who What Wear editors found ourselves checking her Instagram daily to see her outfit-of-the-day posts.
This week she has returned to This Morning and so her daily outfit posts have started again. She is sticking to the same workwear formula for 2019, wearing a knit with a printed midi skirt—her leopard print one from Warehouse is our personal favourite.
Most days, she displays the best of the British high street, whether that's her L.K.Bennett leather culottes or the best new dress from Warehouse. So what is her stylist Angie Smith's tips for making the most out of a high-street budget? "I think that certain brands excel in specific styles—for example, if I need a great cashmere jumper, I always go to John Lewis & Partners or M&S; for tailoring, L.K.Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else, and for one-off unexpected pieces, I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, Topshop and Office."
As for outfits that always work for Holly? "She has an amazing hourglass figure, so she suits fitted, tailored shapes," Smith shares. "All her looks have to work 360 because we never know what she'll be doing that day." But they have to be careful about colours and prints, as Smith explains: "Stripes and checks can strobe on TV, so they're a big no, sadly. We both love colour, so I always try to pack in as much as that as possible, as I think it really works for her."
Keep scrolling to see—and shop—Holly Willoughby's best looks from her TV work and more.
More Holly Willoughby Looks:
Style Notes: This Morning is rumoured to have a strict policy regarding hem lengths, so it's little wonder Holly made the most of mini lengths when in the Australian jungle. We love how she gave these faux-leather Gap shorts added polish with her tailored blazer.
Style Notes: The Holly effect was certainly felt when the presenter wore this La Redoute frilly blouse. Naturally it sold out within hours.
Style Notes: Okay, so Rixo isn't strictly high street, but thanks to its affordable price tag, the brand gained a new legion of followers when Holly chose to wear this tiger-print dress on-air.
Style Notes: Swapping the This Morning sofa for a few weeks down under, Holly's I'm a Celebrity, Get Me Out of Here! outfits proved just as popular amongst her fans—particularly this AllSaints checked dress.
Style Notes: Working closely with M&S to create a fashion edit, Holly proved she knows a must-have when she sees it. This tiger-print dress, which is now on sale, was easily one of the most popular pieces.
Style Notes: White boots are one of the easiest ways you give your favourite outfits a fresh spin, as evidenced by Holly's Kurt Geiger pair.
Style Notes: Anthropologie has fast become one of Holly's go-to brands, and these checked trousers are one of her best finds yet. Paired with a classic cream jumper from Pure Collection, this look is easy to re-create and cost-effective, too.
Style Notes: Holly expertly gives her pink ruffle Somerset by Alice Temperley knit and checked Topshop skirt an edgy overhaul with burgundy boots.
Style Notes: Topshop swiftly sold out of this rust-hued polka-dot dress when she wore it on This Morning. You can, however, still get your hands on the black colourway.
Style notes: Holly Willoughby's Whistles dress look is something we plan on re-creating once summer rolls back round.
Style notes: This has been the year of polka dots, and Holly doubled up on clashing polka-dot prints, wearing a Jigsaw black-and-white polka-dot shirt with her red spotty Zara skirt. This sarong-esque silhouette is really flattering and a cool update on the classic pencil skirt.
Style Notes: We love the red-and-blue combination of this Henry Holland for Debenhams dress.
Style Notes: Holly styled her expensive-looking £40 midi with a pair of grey suede pumps and a navy roll-neck.
Style Notes: Holly Willoughby's £118 rainbow-striped sequin skirt from Anthropologie sold out almost instantly.
Style Notes: Holly's L.K.Bennett culottes are a bold trend piece, so she played down the rest of the look by pairing them with a camel J.Crew cashmere jumper and matching suede pumps.
Style Notes: These burnt-orange Karen Millen trousers prove workwear doesn't have to be boring (or black, grey or navy).
Style Notes: Holly wore Ashish's rainbow-striped sequin minidress with a pair of gold mirrored heels.
Style Notes: Holly provides plenty of workwear inspo with her This Morning wardrobe, and we love how she paired her classic tailored culottes with a pussy-bow blouse with a fun, playful print by Markus Lupfer.
Style Notes: Holly layered her sleeveless Warehouse black dress over a white roll-neck and paired it with black ankle boots—perfect for confusing climates.
Style Notes: Holly often adds one statement printed piece to a classic work ensemble—here she wore a floral Whistles coat over her black cigarette trousers and dusty-pink silk blouse.
Style Notes: The floral print on this pretty Hobbs shirtdress was inspired by the green hills of Yorkshire, and it will work for weekends and meetings.
Opening Image: @hollywillhoughby
This piece was published at an earlier time and has since been updated.