Holly Willoughby Just Wore the Cutest Zara Knit—And It’s Still in Stock
This Morning's Holly Willoughby might not be considered a directional style icon. Like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys. However, ever since she wore a long-sleeved rainbow dress by London Fashion Week designer Ashish a couple of years ago, editors have been paying closer attention to what she wears in her daily outfit posts. Right now, we're all about Holly's new back-to-work wardrobe. After the summer off This Morning duties, she's back on our screens and is already nailing her outfits.
So what is her stylist Angie Smith's tips for making the most out of a high-street budget? "I think that certain brands excel in specific styles. For example, if I need a great cashmere jumper, I always go to John Lewis & Partners or M&S; for tailoring, L.K.Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else—and for one-off unexpected pieces—I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, Topshop and Office."
As for outfits that always work for Holly? "She has an amazing hourglass figure, so she suits fitted, tailored shapes," Smith shares. "All her looks have to work 360 because we never know what she'll be doing that day." But they have to be careful about colours and prints, as Smith explains: "Stripes and checks can strobe on TV, so they're a big no, sadly. We both love colour, so I always try to pack in as much as that as possible, as I think it really works for her."
While Holly regularly wears high-street pieces (she's just as much a lover of Zara as we are), she's also been branching out recently with different brands from the likes of Markus Lupfer, Ghost and Sandro. Keep scrolling to see Holly's latest looks we love, then keep going for the best ever outfits.

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@hollywilloughbyStyle Notes: There's no doubt that knitwear is firmly on all our minds and thanks to Holly we have another piece we want in our wardrobes.

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@hollywilloughbyStyle Notes: We love dress brand Queens of Archive, and Holly just wore one of their cute mini dresses.

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@hollywilloughbyStyle Notes: Another dress brand we love is Ghost, which is always reliable for great dresses. Here's Holly wearing the prettiest green frock that's ideal for the festive season, no?

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@hollywilloughbyStyle Notes: School uniform but make it fashion—Holly has jumped on the oversized collar trend and paired it with a mini skirt and Mary Janes.

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@hollywilloughbyStyle Notes: There's something about square necks that we love. Holly is wearing this Maje top with a pair of classic black trousers and it most definitely works.

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@hollywilloughbyStyle Notes: Holly wears the same & Other Stories skirt as above but with a cute embroidered Zara cardigan.
More of Holly Willoughby's Best Looks

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@hollywilloughbyStyle Notes: This rainbow dress comes from holiday brand Levinia.

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@hollywilloughbyStyle Notes: During the warmer months while on our TV, Holly went for a denim blue palette.

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@hollywilloughbyStyle Notes: Great tip—match your white belt with a pair of white sandals.

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@hollywilloughbyStyle Notes: The double denim look can be polished, just follow Holly's rule of a shirt paired with a pencil skirt.

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@hollywilloughbyStyle Notes: This & Others Stories dress is great for presenting, sure, but we say it's also great for a wedding guest outfit.

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@hollywilloughbyStyle Notes: Puffed sleeves and a belted waist? Yes please.

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@hollywilloughbyStyle Notes: Another dress from & Other Stories that all the Who What Wear editors love.

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@hollywilloughbyStyle Notes: A great look for the upcoming autum/winter 2020 season.

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@hollywilloughbyStyle Notes: We can't get enough of vintage-style prints.

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@hollywilloughbyStyle Notes: Holly wore a Christopher Kane jumper (totally sold out now) and a sassy leather miniskirt.

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@hollywilloughbyStyle Notes: Chic chic chic.

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@hollywilloughbyStyle Notes: This Zara top is the ideal print for autumnal wear and plays into the dark floral trends for this season. Holly takes it away from being too dark by adding a deep blush coloured skirt from Warehouse.

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@hollywilloughbyStyle Notes: Alas, this dress has now sold out. While it would have been brilliant as a summer frock, it's easily translated for autumn by the addition of black boots.

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@hollywilloughbyStyle Notes: Despite the colour of this outfit, it is 100% an autumnal look thanks to the top and skirt being knitted.

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@hollywilloughbyStyle Notes: What's an autumn wardrobe without a touch of gold? This dress is ideal for the changing seasons.
Style Note: In preparation for the approaching heat wave, Holly opts for a sleeveless dress from Danish brand Sand Copenhagen.
Style Notes: Holly knows that there are some incredible dresses in & Other Stories right now.
Style Notes: Now this is a Who What Wear look if we ever saw one. Holly looks spring-ready in Olivia Rubin's long-sleeved floral frock.
Style Notes: Needing inspo for your summer dress capsule? Look no further than this red mini by Oasis (yes, we couldn't believe it either).
Style Notes: Here Holly rocks the colour blocking look with a skirt from John Lewis & Partners that defies its £69 price tag. The green flowing asymmetric midi skirt also comes in a navy colour. Holly paired it with an electric blue cashmere roll-neck by Pure Cashmere and a pair of white pointed court shoes from Kurt Geiger.
Style Notes: The Holly effect was certainly felt when the presenter wore this La Redoute frilly blouse. Naturally it sold out within hours.
Style Notes: Working closely with M&S to create a fashion edit, Holly proved she knows a must-have when she sees it. This tiger-print dress, which is now on sale, was easily one of the most popular pieces.
Style Notes: Topshop swiftly sold out of this rust-hued polka-dot dress when she wore it on This Morning. You can, however, still get your hands on the black colourway.
Style notes: Holly Willoughby's Whistles dress look is something we plan on re-creating once summer rolls back round.
Style notes: This has been the year of polka dots, and Holly doubled up on clashing polka-dot prints, wearing a Jigsaw black-and-white polka-dot shirt with her red spotty Zara skirt. This sarong-esque silhouette is really flattering and a cool update on the classic pencil skirt.
Style Notes: Holly's L.K.Bennett culottes are a bold trend piece, so she played down the rest of the look by pairing them with a camel J.Crew cashmere jumper and matching suede pumps.
Style Notes: These burnt-orange Karen Millen trousers prove workwear doesn't have to be boring (or black, grey or navy).
Style Notes: Holly wore Ashish's rainbow-striped sequin minidress with a pair of gold mirrored heels.
Style Notes: Holly provides plenty of workwear inspo with her This Morning wardrobe, and we love how she paired her classic tailored culottes with a pussy-bow blouse with a fun, playful print by Markus Lupfer.
Style Notes: Holly layered her sleeveless Warehouse black dress over a white roll-neck and paired it with black ankle boots—perfect for confusing climates.
Next up, the biggest autumn/winter 2020 fashion trends you need to know.
This piece was published at an earlier time and has since been updated.
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