This Morning's Holly Willoughby might not typically be considered a directional style icon—like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys. Until last year, that is, when she wore a long-sleeve rainbow dress by London Fashion Week designer Ashish, and we Who What Wear editors found ourselves checking her Instagram daily to see her green-room outfit-of-the-day posts.
The £1408 rainbow Ashish dress we spotted on her last year might be pretty spectacular, but it's the accessibility of her day-to-day This Morning clothes that makes her style worth paying attention to. Most mornings, she displays the best of the British high street, whether that's her L.K.Bennett leather culottes or the best new dress from Warehouse. So what are her stylist Angie Smith's tips for making the most out of a high-street budget?
"I think that certain brands excel in specific styles—for example, if I need a great cashmere jumper, I always go to John Lewis or M&S; for tailoring, L.K.Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else, and for one-off unexpected pieces, I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, Topshop and Office."
As for outfits that always work for Holly? "She has an amazing hourglass figure, so she suits fitted, tailored shapes," Smith shares. "All her looks have to work 360 because we never know what she'll be doing that day." But they have to be careful about colours and prints, as Smith explains: "Stripes and checks can strobe on TV, so they are a big no, sadly. We both love colour, so I always try to pack in as much as that as possible, as I think it really works for the show."
Keep scrolling to see—and shop—Holly Willoughby's best looks from her This Morning TV work and more.
Style notes: Holly Willoughby's Whistles printed strap dress is perfect for London in a heat wave.
Style notes: This has been the year of polka dots, and Holly doubled up on clashing polka-dot prints, wearing a Jigsaw black-and-white polka-dot shirt with her red spotty Zara skirt. This sarong-esque silhouette is really flattering and a 2018 update on the classic pencil skirt.
Style Notes: We love the red-and-blue combination of this Henry Holland for Debenhams dress.
Style Notes: Holly styled her expensive-looking £40 midi with a pair of grey suede pumps and a navy roll-neck.
Style Notes: Holly Willoughby's £118 rainbow-striped sequin skirt from Anthropologie sold out almost instantly.
Style Notes: Holly's L.K.Bennett leather culottes are a bold trend piece, so she played down the rest of the look by pairing them with a camel J.Crew cashmere jumper and matching suede pumps.
Style Notes: These burnt-orange Karen Millen trousers prove workwear doesn't have to be boring (or black, grey or navy).
Style Notes: Holly wore Ashish's rainbow-striped sequin minidress with a pair of gold mirrored heels.
Style Notes: Holly provides plenty of workwear inspo with her This Morning wardrobe, and we love how she paired her classic tailored culottes with a pussy-bow blouse with a fun, playful print by Markus Lupfer.
Style Notes: Holly layered her sleeveless Warehouse black dress over a white roll-neck and paired it with black ankle boots—perfect for confusing climates.
Style Notes: Holly often adds one statement printed piece to a classic work ensemble—here she wore a floral Whistles coat over her black cigarette trousers and dusty-pink silk blouse.
Style Notes: The floral print on this pretty Hobbs shirtdress was inspired by the green hills of Yorkshire, and it will work for weekends and meetings.
Opening Image: @hollywillhoughby
This piece was published at an earlier time and has since been updated.