This Morning's Holly Willoughby might not be considered a directional style icon. Like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys. However, ever since she wore a long-sleeved rainbow dress by London Fashion Week designer Ashish a couple of years ago, editors have been paying closer attention to what she wears in her daily outfit posts. While she's been off our screens over the summer, Holly's finally reappeared on This Morning, and her autumn outfits prove that her wardrobe is better than ever.
So what is her stylist Angie Smith's tips for making the most out of a high-street budget? "I think that certain brands excel in specific styles. For example, if I need a great cashmere jumper, I always go to John Lewis & Partners or M&S; for tailoring, L.K.Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else—and for one-off unexpected pieces—I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, Topshop and Office."
As for outfits that always work for Holly? "She has an amazing hourglass figure, so she suits fitted, tailored shapes," Smith shares. "All her looks have to work 360 because we never know what she'll be doing that day." But they have to be careful about colours and prints, as Smith explains: "Stripes and checks can strobe on TV, so they're a big no, sadly. We both love colour, so I always try to pack in as much as that as possible, as I think it really works for her."
While Holly regularly wears high street pieces (she's just as much a lover of Zara as we are), she's also been branching out recently with different brands from the likes of Markus Lupfer, Ghost, and Sandro. Keep scrolling to see Holly Willoughby's best autumn looks then keep going to see all of our favourite ever outfits.
Style Notes: This Zara top is the ideal print for autumnal wear and plays into the dark floral trends for this season. Holly takes it away from being too dark by adding a deep blush coloured skirt from Warehouse.
Style Notes: Here Holly rocks the colour blocking look with a skirt from John Lewis & Partners that defies its £69 price tag. The green flowing asymmetric midi skirt also comes in a navy colour. Holly paired it with an electric blue cashmere rollneck by Pure Cashmere and a pair of white pointed court shoes from Kurt Geiger .
Style Notes:This Morning is rumoured to have a strict policy regarding hem lengths, so it's little wonder Holly made the most of mini lengths when in the Australian jungle. We love how she gave these faux-leather Gap shorts added polish with her tailored blazer.
Style Notes: Swapping the This Morning sofa for a few weeks down under, Holly's I'm a Celebrity, Get Me Out of Here! outfits proved just as popular amongst her fans—particularly this AllSaints checked dress.
Style Notes: Working closely with M&S to create a fashion edit, Holly proved she knows a must-have when she sees it. This tiger-print dress, which is now on sale, was easily one of the most popular pieces.
Style Notes: Anthropologie has fast become one of Holly's go-to brands, and these checked trousers are one of her best finds yet. Paired with a classic cream jumper from Pure Collection, this look is easy to re-create and cost-effective, too.
Style notes: Holly Willoughby's Whistles dress look is something we plan on re-creating once summer rolls back round.
Style notes: This has been the year of polka dots, and Holly doubled up on clashing polka-dot prints, wearing a Jigsaw black-and-white polka-dot shirt with her red spotty Zara skirt. This sarong-esque silhouette is really flattering and a cool update on the classic pencil skirt.
Style Notes: Holly provides plenty of workwear inspo with her This Morning wardrobe, and we love how she paired her classic tailored culottes with a pussy-bow blouse with a fun, playful print by Markus Lupfer.