Holly Willoughby's a Fan of Zara's Sister Brand—and That Makes Sense

We can all learn something from Holly Willoughby, who effortlessly manages to tread the line between sophisticated and playful with her looks way before we’ve even had our morning coffee. One day it’ll be a slogan sweatshirt with a vinyl mini, and the next, a chic Warehouse dress. It’s a hard feat, but Holly manages it, so it’s no surprise one of the recent favourites has been the sister brand of Zara: Massimo Dutti. A Massimo woman can be summed up in three words: chic, elegant and cool. It’s a little bit more grown-up than its (younger) sister brand, and it suits Holly’s style perfectly. This week, the TV presenter wore the brand’s Georgette Dress–a floral number with an A-line silhouette, bow detail and flared sleeves–officially giving us the go-ahead to wear summery floral dresses again. We’re also giving the thumbs up to her pointy suede Office heels, which she paired with the look. Keep scrolling to shop Holly’s spring-ready outfit.

Photo: @hollywilloughby

On Holly Willoughby: Massimo Dutti Georgette Dress With Floral Print (£100); Office On To Point Court Heels (£69)

Style Notes: The three quarter length cut on this floral dress with the playful flared sleeves make this springtime perfection and super flattering.

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Opening Image: Getty