Holly Willougby isn't typically considered a directional style icon, however, no one has influenced how British women shop and dress in 2019 quite like her. This year, Willougby really upped her fashion game, and instead of wearing pieces with mass appeal, she's experimented with more trend-led pieces. Holly has stayed loyal to her usual mix of high-street brands like Marks & Spencer, Warehouse and Topshop but has also started wearing cult Instagram brands too, such as De la Vali, Ganni and Rixo. Anything Holly wears sells out almost instantly, but they're certain pieces that have really earned her points with fashion insiders this year. Keep scrolling to see and shop the four items that really made her style stand out this year.
Style Notes: This year, Willoughby has been wearing printed midi dresses by cult Instagram brand Rixo.