Honestly, what would we do without Instagram? I'm trying not to think about the amount of time I'm spent on the app during lockdown but it has meant I've been able to stay updated with Holly Willoughby's fashion choices. The TV presenter has a knack of wearing cool brands but outfits that don't feel too "fashion." Today's choice? A dress by vintage-inspired brand Coco Fennell.
The eponymous label was created in 2011 and Fennell, who was previously featured in Best Wardrobes in Britain, told us her reasons behind creating the brand: "Both me and my sister had fluctuated in weight quite a lot around the time when I started [the brand] and I think when we were both bigger, it was really difficult to find well-priced, flattering clothes. She was going to do it with me and then didn't in the end, but I wanted to make flattering, affordable, girly clothes, really. "
In 2020, that brand is almost exclusively printed dresses that come with its now trademark square necklines and puff sleeves. Holly's dress today is a pretty white with rose print and she's styled it with nude heels. This is a dress brand you don't want to miss out on. Keep scrolling to see Holly's full look then shop Coco Fennell dresses.