Hi, I’m Emily, and I love coats. If you try to argue with me that another clothing item does more to make outfits look amazing, then we’ll probably be here a long time. As a stylist and fashion editor, I know a great coat is my secret weapon for impressing with my wardrobe. The thing is, you can be wearing the simplest pair of jeans and a T-shirt underneath, but add a smart coat, and you instantly have a pulled-together “look.”
This obsession with exceptional outerwear also means I’m seriously picky when shopping for it. Because I count on coats so much, I’m a big believer in investing in fewer really amazing styles you’ll reliably bring out year after year, which usually means I avoid the high street. But recently, I haven’t been able to stop thinking about H&M’s outerwear offering. I honestly don’t think I’ve ever come across a high-street edit that is so impressive across the board. There’s not just one hero H&M coat this year but many to choose from.
In particular, its wool and wool-blend styles seem to be hitting the mark and combine chicness with the timeless quality I’m looking for. There are a number of cosy styles if you’re wanting to invest in a coat to keep you warm right now (and for many winters to come), perfect for the cold front we're about to have.
Because of their more premium fabrications, they do come in at a higher price point than you might have come to expect from H&M. Not only do I think they're worth it in terms of timelessness and quality, but if you need an additional deal sweetener, there's currently 15% off the lot, making them that little bit more affordable. How can you get this extra discount? By signing up to be a H&M member if you aren't already. It's free and basically acts as a reward scheme—when you shop, you'll earn points which are then translated into money-off vouchers. You also get access to exclusive flash discounts, such as this one. Until October 23 2023, members can get 15% off all full-price H&M items, not just coats. Simply add your items to basket as normal then, when you're ready, head to your basket, click Discounts, and then check the Members Days are here! box. Go back to your basket and the discount will be applied.
Keep scrolling to see (and shop) the best H&M wool coats for yourself, plus some other items I'm loving right now.
Shop H&M Wool Coats: