These Elevated H&M Buys Are Dominating This Summer

There aren’t many high-street stores as adept at producing a cult buy as H&M. Every season, hero pieces just keep on coming. And that’s not the only thing that sets the brand apart from the rest. Unlike others, H&M doesn’t just follow the trends—it starts them. The label and its design team have a serious knack for forecasting exactly what we want to be wearing in any given year, and one brief glance at the new-in section is proof enough. 

H&M Trends 2022: @femmblk



Whether you’re searching for an expensive-looking dress to add to your regular rotation, some affordable denim or relaxed tailoring to up your office outfit game, even if you don’t know exactly what your closet needs to feel fresh, you can be confident that H&M will have something that not only fits the bill but also makes your wardrobe all the better for it. 

The label’s offering for 2022 is, if possible, better than ever. They’ve tapped into the biggest summer trends and given them timeless twists so you can pull them out year after year. Think floaty kaftan dresses and cut-out styles as well as more transitional themes to take into autumn, such as utility details and '90s minimalism. Put simply, there's something to suit all tastes and wardrobes. The seven trends I've highlighted below are particularly dominating H&M's current offering and the industry in general. 

So if you're looking to freshen up your go-to looks with an affordable price tag, keep scrolling for some inspiration. 

Shop the seven biggest trends at H&M right now:

1. '90s Minimalism

2. Elevated Throw-On Dresses

3. Grown-Up Cut-Outs

4. Utility Details

5. Expensive-Looking Accessories

6. Prairie Ready

7. Transitional Classics

Related Stories