Trust Me—These H&M Buys Are Going to Dominate 2021

As you know, H&M is one of the best high-street stores for, not only identifying trends, but starting them. After a very successful 2020, in which more H&M cult buys were born than ever before, if it's latest drop is anything to go by, the high street hotspot looks set to continue leading the affordable style charge into 2021, too. 

You need only browse a new rows in its new in section to be presented with just about every spring/summer 2021 trend going—at least, the ones that most suited to this time of year. 

From the season's must-have top to elevated loungewear to expensive-looking accessories, there are so many ways you can refresh your wardrobe, without having to website hop. Keep scrolling to shop the H&M trends 2021 has in store.


Cardigans continue to reign supreme at H&M in 2021, and a commonality the best ones share is ribbing. Choose between sculpted or oversized cardis—they each tick off a different knitwear trend. 


Wide-leg trousers are one of the biggest trends of spring/summer 2021 and, naturally, H&M is already leading the charge with its edit of loose trousers. 


All too often, the high street overcompensates on its affordable boots, adding unnecessary details to make them more interesting. However, H&M's current edit of clean boots is one of the chicest we've ever seen from the brand. 


Pink is set to be one of the top colours to wear this season, but blue is also proving popular in fashion circles. H&M has invested heavily in the shade, and we think it looks its best in powdery, less vivid tones. 


H&M has spearheaded the '90s resurgence on the high street, with everything from bleached denim to lumberjack checks gracing its new-in section. However, the easiest and most noncommittal way to channel the look is with a sleek bucket hat. 


Body-skimming jersey, mesh and knitted tops have cropped up in the new season collections of high end and affordable brands alike. Tuck one of these frugal options into high-waist trousers and finish with minimal accessories for a premium feel. 


Mini hemlines are making a splash on the fashion scene this season, and H&M already has some of the best options out there. Wear with opaque tights and chunky loafers for maximum It-girl appeal. 

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