The 6 Expensive-Looking Trends I'm Buying at H&M This Summer

Here at Who What Wear UK, we’re big fans of H&M at the best of times. This summer, however, the high-street hero has outdone itself with a roster of chic trends and elevated wardrobe staples. From pretty throw-on dresses you’ll rely on all season long to linen basics that will be favourites in your collection way beyond 2022, H&M is proving tough to beat right now if you’re looking to keep your closet feeling fresh at an affordable price. 

Of course, just like with anything fast fashion, we suggest making high-street buys just one small part of your wardrobe. It always pays to keep an eye out for resale or vintage items that could play the same role, as well as identifying the items you wear again and again and then investing more in them from an independent or designer brand to get quality you can guarantee will last. But if you’re looking to fill some obvious gaps in your summer wardrobe with affordable pieces that look a lot more expensive than their price tag— H&M has you covered. 



Some of my favourite new H&M summer pieces.

As part of my job, I keep close tabs on all the new-in sections, skimming them weekly to check we’re not missing anything special that deserves a shout-out. And when I was checking off H&M this weekend, I picked up on six key summer trends that were appealing to me the most. We’re talking chic creamy tones that immediately make you look rich, easy dresses that’ll help you feel put-together with minimal effort and light linens for beating the heatwave that’s coming this week. Print-wise, zebra is having a moment, and it feels much more modern than leopard right now. And if you’re not a dress person but still want an effortless all-in-one outfit, don’t skip the co-ord section below. 

Keep scrolling to see more and shop my top six summer trends at H&M right now.

1. Throw-On Dresses

Throw-on dresses are perfect for those busy summer mornings when you want to look polished with minimal effort. H&M has always done them best, and this summer is no different. 

The back of this dress is so pretty. 

This reminds me of floating around Greek islands. 

This is unique for the high street. 

How gorgeous is this cobalt blue?

Everyone needs a pretty white dress in their summer capsule.

Whether you're on the beach or trying to beat the heatwave in the city, this will be your saviour.

The billowy sleeves on this make it look so expensive. 

2. Zebra Print

Forgo leopard print this summer for monochromatic zebra stripes instead. 

A slip dress you could wear day or night. 

This is so floaty for hot days. 

For a softer printed look, go for neutrals. 

I plan on wearing this with jeans or denim shorts all summer. 

This is a great alternative wedding guest dress.

3. Linen Separates

Linen has that rare combination of comfy, cool (in both senses of the word) and elevated. Whether you opt for a pair of wide-leg trousers or a printed short-sleeve shirt, it's the ultimate summer fabric. 

This whole outfit feels very coastal grandmother, and I'm into it. 

Linen shirts over cycling shorts is my relaxed summer weekend go-to outfit. 

Make summer office days more bearable with smart linen trousers.

I'd love to wear these for dinner on holiday. 

4. Co-Ords

Some people just aren't dress people. If that's you, a co-ord is the easy alternative you need to try out. Look out for floaty shirt-and-shorts sets as well as midi-skirt-and-cropped-top pairings. 

I'm all for a trend that puts comfort first. 

These are from H&M's premium collection. 

I can't get over how expensive this co-ord looks!

This skirt would also look great over a simple swimsuit. 

5. Creamy Whites

Nothing says you can afford a dry-cleaning bill like wearing top-to-toe creamy tones. Luckily, H&M has plenty of them, with a much more affordable price tag, too. 

Whether you're in need of a wedding-party look or a simple white dress to cover all summer events (hello, Wimbledon!), this premium-looking piece feels so special. 

I can so see this with tan lace-up sandals. 

Cream wide-leg trousers have the power to make you feel polished.

Floaty, silky and oversized is my summer vibe. 

Every wardrobe needs a good pair of summery wide-leg trousers. 

6. Minimalist Staples

Think of these as the bread and butter of a chic summer wardrobe. From simple sandals to hero separates, you'll wear these pieces again and again.

Tan leather slides will go with everything in your collection. 

This makes for a chic alternative to a dress. 

I can imagine this going really well with a bikini top as well. 

Flatform sandals are the shoes of this summer. 

The stitching detail makes this look so expensive. 

I'm predicting these will sell out very quickly. 

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