These Expensive-Looking H&M Buys Are Going to Dominate This Summer

After all these years, H&M is still one of our favourite high-street stores—not simply because it’s affordable and allows us to tap into the trends easily but also because the design team just knows how to nail a cult buy. Of course, as you know, here at Who What Wear UK, we like to fill our wardrobes with a mix of styles from across emerging and independent, vintage, second-hand and high-street brands, with a few designer investments in the mix. But when a seriously good H&M piece comes along that’s both on-trend and timelessly chic, we can’t help but get excited about it.  

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(Image credit: @clairewakeman)

Claire Wakeman wears a sellout embroidered dress from H&M. 

We’re all in agreement that H&M is having a particularly strong year when it comes to hero buys. It’s part of our job as editors to keep tabs on all the new-in sections, and with H&M, you can barely blink before its best items are sold out. The latest summer drop is full to the brim of classics like easy, pretty dresses, relaxed linens and elevated basics that promise to see us through everything the upcoming season has to throw at us. From far-off holidays and heatwaves in the office to laid-back weekends at home as well as the entire summer events calendar. 

Below, I’ve done the hard part for you and scrolled through the entire new-in collection to pull out the six strongest categories on H&M’s website right now and the 30 most expensive-looking buys. From my expert experience, I can quite confidently say these chic styles will dominate this summer thanks to their outfit-elevating qualities and no doubt sell out before the season even officially begins at the end of June. Keep scrolling, then, to see your complete H&M summer 2022 shopping guide, and add your favourites to basket to avoid any inevitable disappointment later on.

1. Easy Throw-On Dresses

Minimal effort, maximum impact. H&M has mastered the comfortable yet polished dress this season.

2. Summer Tailoring

From sleek blazers perfect for throwing over dresses on cooler summer evenings to wide-leg trousers for pairing with tank tops, this is some of the best affordable tailoring I've seen in a long time. 

3. Relaxed Linen

The ideal fabric for staying cool but looking chic in the heat. 

4. Event Dresses

H&M has so many cute dresses for summer occasions, from weddings to garden parties. 

5. Elevated Classics

Simple wardrobe staples are what H&M has always done best. Opt for minimalist pieces in neutral colours, and they'll last way beyond this season. 

6. Summer Sandals

In this latest drop, there are luxe leather heeled sandals to wear with all your wedding guest dresses and chunkier slides to wear every day. 

Up Next: 8 Jeans Trends Fashion People Will Live In This Summer

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.