Refreshing one’s wardrobe for summer can be a costly business. The swimsuits, cotton dresses, sandals and linen separates all add up, especially if your usual wares are looking tired and you’re essentially starting from scratch.
While we advocate investing in long-lasting foundation pieces, sometimes the budget just doesn't allow for a £100 dress or a £50 tank top. But the good news is you can always turn to high street stores such as H&M to deliver affordable, on-trend clothing. We're not saying every piece from these frugal fashion brands is worth your attention. Often, it's a case of digging through and plucking out the most premium-looking items. Although, it seems that H&M in particular has upped its game lately, and in searching through its new-in section I was pleasantly surprised by the quality of design and fabric choices.
In the process of scrolling, I found myself instinctively pairing certain styles together and assembling summer outfits in my head. Then I thought, why not share my imagined looks with you? Hopefully, the results will inspire fresh styling in your own wardrobe, or prompt you to add some of H&M's chic new pieces to your roster.
1. Beach Day
Style Notes: In 2023, a linen shirt and matching shorts is the go-to combination for a beach day. Chuck the separates on over a bikini, add some strappy sandals and a tote bag and you're seaside-ready.
Shop the look:
The short sleeves are ideal for balmy climes.
I think this looks much more expensive than it is.
That colour!
Don't these look incredibly comfortable?
Plenty of space for a good book, sunscreen and a microfibre towel.
These will go with every outfit you own. That's a promise.
2. Best-Dressed Guest
Style Notes: As I get older and the number of wedding invites increases, I'm all for a low-budget guest look. H&M has so many beautiful event dresses to choose from, plus striking accessories to add that fashion flourish.
Shop the look:
Such an elegant dress for such a reasonable price.
Drape this over your shoulders when the temperature dips.
Influencers love this bag—I've spotted the black version countless times on Instagram.
Try out the perspex trend without breaking the bank.
3. Festival Chic
Style Notes: Whether you're attending a festival or just want to tap into the distinctive dress code, this cool boho look will work on and off the field. It started with the cowboy boots, and got better and better with each added item.
Shop the look:
This affordable dress also comes in black.
Don't expect this special piece to hang around for long.
It's love!
The perfect finishing touch.
Pull your hair into a top-knot to show these beauties off.
4. Warm-Weather Workwear
Style Notes: Dressing for the office is tricky at the best of times—throw in a heatwave and it becomes doubly difficult. Opt for tailored pieces in breathable fabrics like linen, then complete the look with some smart yet summery accessories.
Shop the look:
You could layer a white shirt underneath for an even smarter look.
These look like they have a really flattering fit.
Simple and timeless.
Ditch the briefcase and slip your laptop into this summery accessory.
You can carry these into autumn, too.
2. Saturday in the City
Style Notes: For a typical weekend afternoon, you want your outfit to feel relaxed, comfortable and sunshine-ready. Start with denim, then choose classic pieces you can wear all summer long and be confident you won't tire of.
Shop the look:
A key basic for SS23.
I've tried these jeans on and they fit great.
An easy way to elevate any look.
I want this shopper in every colour (it also comes in black and blood orange).
You don't have to splash out on £££ sunnies.
A sleek everyday shoe.
Opening image: @aidabadji_
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