As a fashion editor, I always get questions about the secret to a well-assembled wardrobe, to which I have the same answer: versatility. Ideally, your wardrobe should include some premium pieces mixed among more affordable items, with a dose of vintage and second-hand for good sartorial measure. It's this eclectic mix of brands and price points that will ensure your clothing reflects your personality. As the saying goes, variety is the spice of life—and, naturally, you want your outfits to be spicy, too.
That said, I understand the appeal of snapping up an entirely new outfit from just one store. First, it's an effective use of your time, as it doesn't involve having to traipse around every shop or browse every new-in section. Chances are it'll also look seamlessly pulled together, as the brand's honed aesthetic will be evident in every piece.
While I wouldn't necessarily recommend shopping this way every time you want to update your look, right now, I recommend doing so at H&M, as its latest collection is one of the most impressive I've seen.
Below I've assembled five incredibly chic summer outfits entirely from H&M that are guaranteed to work for every summer occasion filling your calendar. From alfresco lunches with friends to picnics in the park, and even a date at your local pub, scroll below to see and shop my pre-styled H&M summer outfits.