If you’re an avid Who What Wear UK reader, you’ll know how much we rate H&M for expensive-looking, affordable fashion. As editors, of course, we try to encourage shopping from diverse sources—some vintage, some independent and some investment designer pieces as well as high-street—to create a truly versatile collection that lasts. But we all turn to H&M to bolster our wardrobes with trend-led pieces and elevated staples each season as well. As a stylist too, I find it’s the high-street brand I recommend to clients most often when they want a polished look on a budget.
So as spring gets under way (hopefully for real this time), I spent hours doing a deep dive of the brand’s new-in section to see exactly which trends and winning pieces H&M is doing best this season. I came back with seven in particular that really impressed me—whether that was because of the depth of options, the size diversity, the premium quality or the great value. From spring-perfect floral pieces to easy, everyday dresses and slick suiting, keep scrolling and you’ll find the trends I'll be turning to H&M for first on the high street this season.
1. Spring Suiting
I'm a big fan of suits and how polished they can make you look with ease, so I've kept a keen eye on all the high street's new collections for the perfect styles this season. Hands down, H&M has the best offering with bright wedding guest–ready options as well as neutral everyday iterations—and the best part is you can also wear them as separates to get the most out of new purchases.
2. Easy Dresses
Throw-on dresses are spring saviours, and H&M does them really well every year. The latest spring drop hasn't disappointed, and there are so many options to dress up or down.
3. Relaxed Linen
It might not be quite time for head-to-toe linen yet, but adding in one or two elements to a layered outfit now can make your outfits feel really fresh. Plus, these pieces are so good they'll likely all be sold out by the time the next heatwave hits.
4. Minimalist Staples
One of my top tips for shopping H&M (and all of the high street) is to opt for minimalist staples in neutral tones that won't age so quickly. Luckily, it's one of H&M's strongest suits, and whether you're looking for an understated dress or the perfect wide-leg trousers, you'll likely find them in this new spring collection.
5. Modern Denim
S/S 22 sees the return of denim in all its forms. There are jackets, shirts, midi skirts and dresses, as well as plenty of new jeans shapes to get you out of your straight-leg rut. Keep scrolling to see what H&M has to offer.
6. Spring Blooms
Florals for spring aren't groundbreaking—we know that. But the way H&M has incorporated some dainty prints into its most-loved designs keeps them feeling fresh and versatile for the year ahead.
7. Fresh Accessories
The simplest way to elevate all your current outfits and bring them into spring? Add a fun new accessory. Whether that's cute sandals or a basket bag, H&M has so many affordable options that really impressed me this season, but here are a few of my favourites.