The Easy Way to Weed Out the Expensive-Looking Buys on H&M

Every fashion editor has their own hacks when it comes to shopping the high street, and while we've mostly been buying our clothes online over the last 18 months, there are still ways to slim down your search results and ensure that you're left with the good stuff. With the new season here, we wanted to share with you a little trick that the Who What Wear editors swear by for finding the best bits on H&M.

H&M Premium Quality



First things first: The search bar is your secret to success. H&M has various collections, some you may know about and some you may not. Think Divided and H&M Studio. But there is also Premium Quality, a category that essentially groups all the pieces that are made in high-quality fabrics and expensive-looking silhouettes. Admittedly, the prices do usually match the elevated offering, but when you try them on, you'll see that they're worth the investment.

So the next time you're browsing through H&M online, try searching for Premium Quality to see a selection of winning gems appear on your page. The best thing about the pieces is that they're all 100% time-tested staples, such as tailored coats, crew-neck jumpers and chunky boots. It's essentially a ready-made autumn capsule wardrobe at high-street prices. What more could you want? Scroll down to see and shop our full Premium Quality edit. 

Shop Our H&M Premium Quality Edit

Up next, Autumn/Winter 2021 Trends: The Only Fashion Looks You Need to Know

This post was originally published at an earlier time and has since been updated.

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