If You're Not Shopping H&M for Modest Fashion, You're Missing Out

When it comes to modest fashion, H&M has become the destination for stylish shoppers looking to cover up. Why? After launching the sellout LTD collection back in May (which celebrated modest silhouettes featuring kaftans, blouses and long ruffled skirts), the brand has established itself as a go-to for those searching for modest pieces that nod to seasonal trends.

We've discussed at length what it means to dress modestly, but this collection wasn't simply about making sleeves longer and necklines higher. Its offering consisted of carefully considered pieces in flirty prints and textures. Key items included kimono-inspired dresses (which could be styled over jeans and trainers) and wrap-style maxi skirts that are perfect for cocktail hour.

One influencer who's a fan of the inclusive thinking is Amira Khan of Modest Mira. Amira has totally mastered the art of covering up, and we often turn to her for expert styling tips. She explained why she believes the collection was so successful, saying, "The H&M modest collection really does speak to women's empowerment and self-expression, with the co-ords and floral printed full-length dresses, in particular, being my favourite pieces. The colours within the range really stood out, too, including bright hues which gave off such a positive and bold feeling."