Well Done, H&M—I Want Everything From Your New Summer Drop
I love a good bit of minimalism in the summer. Don't get me wrong. I'm not averse to bright colours, but there's something so chic about wearing muted tones in the heat. I don't have many trips planned this year yet, but I want to imagine I'll be on the beaches of Ibiza or the Cote d'Azur, and H&M's new season summer collection is going to help me do just that. The sun seems to be surfacing (finally), so I can feel myself shifting towards thinking about light layers and floaty dresses for when summer arrives. Of course, in this edit I've found a selection of pieces that can be worn all year round if you layer them right, and some great staple pieces that you'll find me in whatever the weather.
From classic blazers to elevated linen pieces, crochet dresses to the perfect summer-ready wide-leg trousers, H&M always seems to figure out exactly what I want to wear for the season ahead. The edit below is full of elevated pieces your friends will never believe aren't designer. My personal favourites? I'll be wearing the cream suit to work on repeat with a simple tank top, and I love the idea of the crinkled top worn with loose jeans. I already own the linen shirt in a couple of colours too, and I can confirm it's an essential summer wardrobe piece—for under £20. Bravo, H&M, you've done it again.
Keep scrolling to shop my favourite expert picks from H&M's new-in summer edit...
Shop my H&M minimalist edit
You could wear these day and night, summer and winter, on holiday and in the city.
A linen shirt is a summer essential, and this is the best on the high street.
Loose and flowing—this dress works all year round with just a few styling tweaks.
Next up, I've Been a Stylist for 20 Years—These Are My Key Summer Wardrobe Staples
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.
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