I'll admit there are a lot of minimalist edits knocking about these days. Whether it's the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it's been an inescapable aesthetic for the past few years, going way past "trend" status and well and truly into the classic category. Brands like Bottega Veneta and The Row are obviously huge influences these days, but let us not underestimate the lasting legacy of Phoebe Philo's Céline too. Here's why the trend is so popular: It screams understated luxury, even when it might not be. Case in point: H&M's new edit, which is nothing if not a minimalist's dream.
So how do less-expensive brands achieve this rich aesthetic? It's all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also khaki, beige and creamy whites. With the silhouettes and fabrics, it's all about sticking to classic fits. Think simple blazers, crisp shirts that work with everything in your wardrobe and easy dresses. The idea is that these pieces will last forever and help you build a timeless capsule wardrobe. Want in? Then I suggest you keep scrolling for H&M's latest minimalist edit.
SHOP THE NEW H&M EDIT: