7 Designer-Looking H&M Pieces London Fashion People Are Wearing Now

An an advocate for the great British high street (I used to work in-store at New Look and Office back in the day), I will forever back the brands we're left with. And if I could pick a favourite right now, it would be H&M. In fact, I would say it's always in my top three, along with Arket and & Other Stories, which is handy, considering they can now all be shopped in one place on the H&M website and app. 

As a daily visitor to the app, I'm very familiar with the new-in section. So much so, my My Favourites list is often too full to add to. And with new season already dropping (yes, boots are back!), I, of course, can't help but compile a wish list for the coming months. Whilst the summer girl in me wants to stick firmly to linen, the London girl knows it won't be long until I'm inevitably embracing autumn clothes. 

Aida wearing H&M top: @aidabadji_



Aïda Badji wearing the sold-out H&M rib-knit contrast top. 

With several H&M stores on every major high street in the capital, it's a regular occurrence to spot its pieces when you're out and about—especially the latest designer collaboration or Studio Collection drop. But whilst we all eagerly wait for these specials edits, the latest additions to the main line will most certainly suffice.

So what do I predict my fellow fashion people will be stocking up on? I would place my bets on ribbed basics, details such as ruffles and lace (which are going to big news for A/W 23), and midi skirts in denim, cargo and prints. 

When it comes to accessories, the high-street hero has a plethora of expensive-looking silky scarves, jewels and even bags that far exceed their affordable price tags. And for footwear, H&M's latest edit proves that ballet pumps are sticking around for the rest of the year. 

So, out of 1583 new-in pieces, these are the 30 you'll no doubt spot on the streets of London.

1. Ruffled Dresses

Any dress that can work around the clock gets a yes from me. 

I too would wear this with a corsage necklace. 

There's always room for another LBD in your wardrobe—especially when it's this good. 

2. Lace Details

This top looks so effortless with jeans—as proven here. 

Because sheer dresses aren't going anywhere. 

Switch your usual vest top for a lace body. 

This could-be-vintage dress is very Rachel from Friends

If you're not ready to delve straight into the trend, try out this hair bow. 

3. Midi Skirts 

Leopard is a timeless print, and I predict we'll be seeing a lot more of it in the next few months. 

Cargo skirts and trousers are still key. 

If you haven't got a denim skirt yet, this is the one. 

Trust me, statement skirts are about to get the attention they deserve. 

This 90s-style skirt with the matching ditsy floral top gets my vote. 

5. Expensive-Looking Accessories 

I don't think I've ever left the house without wearing a chunky chain. 

Nope, I didn't believe the price either!

This reminds me of a certain designer style.

Romantic heart and rose accessories are sticking around. 

The easiest way to update your ear party. 

6. Ribbed Elements 

I would style this with dusty pink tailored trousers and a tan bag. 

I've already got so many knit dresses, but I NEED this one. 

It's all about that effortless split-cuff detail for me. 

These comfy matching trousers are essential. 

New favourite colour unlocked.

7. Chic Ballet Flats 

You can't go wrong with a beige pair—they go with everything. 

Yes to the studs and buckles update. 

These will liven up your baggy jeans. 

The high-street version of the most iconic pumps.