The New H&M Conscious Collection Is a Fashion Pro’s Dream

Paris is always a good idea. More so for the H&M design team who plunged into the archives at the Musée des Arts Décoratifs at the Louvre to draw inspiration for its S/S 16 Conscious Exclusive collection. Considering the museum expertly documents the very best from three centuries of haute couture; it’s the ultimate source of wearable art, arguably in the world. And now that the (organic satin) ribbon has been cut, we can start shopping the Conscious Exclusive collection online and in over 180 stores worldwide to coincide with the unveiling of Fashion Forward, 3 Centuries of Fashion at the Musée des Arts Décoratifs. Cue elbows out and hyper-speed clicks to check out the stunning collection that infuses sustainability with fashion history and affordability. 

The collection also cleverly fuses high-culture influences (Moreau inspired the colour palette) into versatile key pieces for all occasions. From the fluid dress with a section of Bottecelli’s "Three Graces" to the painter blouses with sculpture prints, this range is perfect for the legit, cultured fashion girl’s wardrobe who lives life under a Mayfair chandelier. The collection even includes a first for Conscious Exclusive in the form of three striking wedding dresses. (Savvy brides, get on that.)

Julia Restoin Roitfeld is the face of the campaign and effortlessly makes a case for us to invest in the 18th-century–inspired collarless coat in organic silk, the painterly party dresses, a pair of art deco-esque earrings in H&M’s innovative recycled fabric, 'denimite', and marbled ball gowns made out of reworked linens. Sustainable style never looked so glamorous. “One of my favourite pieces from the collection is the mini asymmetric dress that was inspired by a painting by Gustave Moreau. I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have sustainable clothes that still look red carpet–ready,” says Julia. If you were planning a shopping detox, put that thought on hold and get stockpiling; this collection will see you through every chichi event your social calendar can surface.

Scroll down to shop our edit of the collection…



H&M Conscious Collection Silk Maxi Dress (£99)

H&M will be the exclusive sponsor of the upcoming exhibition Fashion Forward, 3 Centuries of Fashion at Musée des Arts Décoratifs. Pamela Golbin is the chief curator of the exhibition.

Which piece is your favourite? We adore the organic silk lace dress, the slip-on shoes, the tote and the… We could go on. Share your shopping list below!

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