I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere

After working in the fashion industry for a while and spending all your working (and a lot of non-working) hours analysing what brands have to offer, you start to hone in on where to find the best deals, what to buy from where and what exactly is worth investing in. Building a winning capsule wardrobe becomes a lot easier since you have a clear idea of the very best pieces out there. So today, I’m going to let you in on one of my best-kept winter-capsule secrets: H&M cashmere

The luxurious fine wool is widely considered a wardrobe classic thanks to its high quality, warmth and super-soft texture, but it’s also often associated with inaccessibly high prices. I’m here to prove that not all cashmere comes at designer price points, though. We’ve reported before on the joys of M&S and other high-street cashmere, but my favourite after a decade as a stylist has to be H&M’s. It does excellent classics like crew-neck jumpers, but it also thinks outside the box in terms of design, so you can find things like cashmere leggingsshorts and wide-leg trousers on offer. This is comfort but done in a seriously elevated way. And price-wise? Most cashmere pieces on H&M’s site fall into the premium edit, which means it’s part of the brand’s top-quality offering, with prices ranging from £40 to £170.

The Best Place to Buy Affordable Cashmere on the High Street



I also think cashmere pieces are perfect for the transitional period between autumn and winter, where you still need a thin layer to add some warmth on those breezy British days, but you want to avoid feeling bulky and too wrapped up. That’s why you’ll often find me with an H&M cashmere knit tied around my shoulders with every outfit from dresses to blazers and jeans. It’s my favourite cool-weather wardrobe hack and adds a level of casual chic to any look and is still practical when that chill sets in. 

Keep scrolling, then, to see my edit of the best cashmere pieces currently on offer at H&M. I’ve fallen particularly hard for the slouchy oversized jumpers and expensive-looking chunky cardigan, but it’s also hard to argue with the rest…


This striped knit has made its way to the top of my wish list. I'll be stying it with wool trousers or classic jeans all season long.

This finer jumper layers so well with a thermal underneath and a cosy coat on top.

There's nothing I'd rather cosy into than a warm cashmere knit.

Cashmere leggings are the luxe trend that comes back around every winter.

The harshest winter days call for a cosy hat. This deep espresso shade is perfect for winter styling.

In my opinion, no winter wardrobe is complete without a khaki jumper.

Warm oatmeal shades never tire. Style this scarf with an oversized knit and straight-leg jeans.

Wear with a slouchy cashmere jumper for the ultimate cosy outfit.

Wear with knee-high boots and tights for a comfortable, evening-ready outfit.

Expand your collection and venture into the cashmere joggers realm. Trust me, you won't regret it.

Don't be afraid to work some colour into your winter wardrobe.

Layer over a white tee and style with a chunky scarf.

A cashmere layering jumper will serve you well on a brisk day.

Who wouldn't want to wrap up in a cashmere poncho? 

The perfect gift for the person who has everything.

Grey knitwear is a major winter trend. Shop H&M's cosy knitted cardi.

Don't be without a scarf when autumn turns to winter.

This soft beige shade will seamlessly blend into your winter capsule wardrobe.