As a fashion editor, I spend hours upon hours online shopping (for professional purposes, of course), so I know all the new-in sections like the back of my hand. The one high-street store I'm most impressed with right now? H&M, as the new collection is packed with expensive-looking, "Where did you get that?"–inspiring pieces. You may have once thought you can only head to the more expensive Conscious collection for more premium picks, but there are mainline pieces that look just as luxe. My trick to finding the best buys is to shop in the trend section of the site, which has all the items that will inevitably become Instagram famous.
The site is filled with hidden gems that'll hold a forever place in your wardrobe, along with some autumn buys to invest in now. We've found knitwear, coats, blazers and blouses for you to create a chic seasonal wardrobe. These are the hero buys that look way more premium than their price tags. Keep scrolling to shop our editor-approved pieces.