As a fashion editor, I spend hours upon hours online shopping (for professional purposes, of course), so I know all the new-in sections like the back of my hand. The one high-street store I'm most impressed with right now? H&M, as the new collection is packed with expensive-looking "where did you get that?" pieces. Although the majority of the latest (and more expensive) Conscious collection is all but gone, there are still many mainline pieces that will make you rather happy. My trick to finding the best pieces is to shop in the trend section of the site, which has all the items that will inevitably become Instagram famous.
Trine Kjær wearing a green H&M Conscious Exclusive dress that is unfortunately sold out.
There are several standout pieces in H&M right now, with influencers favouring the simplistic swimwear pieces, boho blouses and demure midi dresses in particular. Keep scrolling to shop the pieces we think look most expensive.
We'll be pairing this with jeans and midi skirts.
This will see you right through next season.
We're loving this bling skirt.
Your new 'sling it all in' bag.
You'll wear this non-stop.
This will see you through the transitional months in style.
Everyone needs a statement blouse.
Who buys their winter coat during August's heatwave? Savvy shoppers, that's who.
We're pairing these with dresses and denim.
Bold swimsuits are big news.
We can't wait to cosy up in this.
This will see you into autumn.
It was hard to pick just one white blouse, but this is our top choice.
H&M's shoe department is on fire right now.
Perfect for summer drinks.
You'll get so many compliments on this.
Comfy and very expensive-looking.
Layer this over off-white for an expensive-looking outfit.
You can style these in so many ways.
This chic bag belies its sub-£30 price tag.
What's not to love? An asymmetric cut, polka dots, a utility belt… This has it all.
They'll never believe you bagged this at H&M.
Love this colour.
Never too soon to snap up a chic knit.
Your work wardrobe staple.
There you have it. Add these pieces to your cart before they're gone.