If You Buy Anything From H&M in This Colour, It's Guaranteed to Look Expensive

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Perhaps this should be no great surprise. When it comes to buying pieces from the high street that last as long as possible, I have two rules: First, I try not to buy prints (they can date quicker than anything plain). Second, the Who What Wear team have long exalted the virtues of buying camel tones, so I usually try to buy pieces within this colour scheme. Why? Well, they're inherently sophisticated no matter the season or the trends at play. Right now, because this spectrum is on trend and in season, you've got a good opportunity to stock up on affordable, long-lasting items I reckon you'd be able to still crack out in five years' time and be proud to wear.

So with that in mind, look at the most elevated H&M shopping pieces below—all from the brand's (probably) 50 shades of brown on offer.

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@lindajuhola

Linda bought the coat we're so annoyed with ourselves for not getting. This chocolate-brown faux-fur style came into H&M way before the weather turned and sold out so fast. Boo.

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@slipintostyle

Ellie's mustard H&M sweater has all the hallmarks of an autumnal classic.

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@amagodson

Ama's simple chunky-knit sweater from H&M worn with a leopard print skirt is a combination that will work for the entirety of 2019.

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@monikh

Monikh's cream ribbed dress was an instant hit and promptly sold out.

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@oliviandalice_

Olivia and Alice have been pepping up this colour palette with lilac—adding a shaggy collar to a plain H&M coat.

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@maryamsalam

Maryam's printed skirt is another H&M winner, being as useful for winter as it will be next summer.