We all know H&M can turn around a fast fashion trend, but there's a far more sensible way to shop the Scandi high street store at the moment, and fashion girls are paying attention—even Alexa Chung knows that the pieces to look out for sit within a spectrum of either brown or tan. The designer and fashion icon chose a beige trouser suit to wear to LFW earlier this week, and she follows in the neutral colour-styling footsteps of many an influencer: my feed is to the brim with camel hues, with many of the more affordable pieces coming from this shop in particular.
Perhaps this should be no great surprise. When it comes to buying pieces from the high street that last as long as possible, I have two rules: First, I try not to buy prints (they can date quicker than anything plain). Second, the Who What Wear team have long exalted the virtues of buying camel tones, so I usually try to buy pieces within this colour scheme. Why? Well, they're inherently sophisticated no matter the season or the trends at play. Right now, because this spectrum is on trend and in season, you've got a good opportunity to stock up on affordable, long-lasting items I reckon you'd be able to still crack out in five years' time and be proud to wear.
So with that in mind, look at the most elevated H&M shopping pieces below—all from the brand's (probably) 50 shades of brown on offer.