If You Buy Anything From H&M in This Colour, It's Guaranteed to Look Expensive

We all know H&M can turn around a fast fashion trend, but there's a far more sensible way to shop the Scandi high street store at the moment, and fashion girls are paying attention—even Alexa Chung knows that the pieces to look out for sit within a spectrum of either brown or tan. The designer and fashion icon chose a beige trouser suit to wear to LFW earlier this week, and she follows in the neutral colour-styling footsteps of many an influencer: my feed is to the brim with camel hues, with many of the more affordable pieces coming from this shop in particular.