Unless it’s Macklemore, most rappers wax poetic about their love of pricey designer clothes in their songs. After all, hip-hop and high-fashion go hand in hand—both are oftentimes aspirational—and nowadays, these impeccably dressed musicians are just as likely to name-drop Versace as avant-garde labels like Maison Martin Margiela. Curious about which brands get the most love from Jay Z, Kanye West, and their sartorially savvy peers? We gathered 11 beloved fashion houses that are consistently mentioned in rap songs.
Scroll through to check out the 11 brands, and shop our favourite stylish picks from each.
It’s easy to see why rappers love Moschino. The Italian fashion house recently introduced a collection of playful, logo-emblazoned pieces with a distinct ‘90s vibe, and the late Biggie Smalls immortalised the brand in his track “Hypnotize,” rapping that his lady friends in Philly preferred wearing Moschino over other high-end brands.
Maison Martin Margiela’s known for putting an avant-garde twist on classic, conventional pieces. No wonder Kanye West, the innovative musician often dubbed hip-hop’s enfant terrible, calls out a Margiela jacket in “N***as in Paris.”
Maison Martin Margiela Ribbed Leather Jacket ($3011)
Like all rappers, Nicki Minaj displays some serious braggadocio in “Come on a Cone,” a track from her Pink Friday: Roman Reloaded album. Her biggest boast? Sitting next to Anna Wintour “front row in Oscar de la Renta posture.” We get why she tossed in de la Renta’s name—after all, no brand is more synonymous with all-American luxury and glamour.
Oscar de la Renta Camille Embellished Mesh Ankle Boots ($995)
A$AP Rocky’s “Fashion Killa” is basically a laundry list of big-name brands (Balmain, Dolce & Gabbana) and more insidery labels (Ann Demeulemeester, Damir Doma). His ideal woman also wears Rick Owens (“boy, she got it by the stock”), one of A$AP’s favourite designers who’s popular for his edgy, subversive style.
Who knew that Rick Ross was such a fan of the French womenswear brand known for its cool, nonchalant, oh-so-Parisian aesthetic? The rapper has name-dropped Isabel Marant in several songs, even shouting out the label’s now-famous wedge sneakers in the 2012 track “Presidential.”
You wouldn’t be the only person who got “Versace, Versace, Versace” permanently stuck in her head after hearing Migos’ track, aptly titled “Versace.” The Italian brand’s unabashedly flashy aesthetic is a favourite among rappers, including this hip-hop trio who rap about going to sleep and dreaming Versace.
Anthony Vaccarello X Versus Versace Iconic Leather Belt ($456)
Jay Z pays homage to Tom Ford in his Magna Carta… Holy Grail track named after the designer. While the well-heeled singer and his peers love the designer’s razor-sharp, tailored suits, thankfully, Ford also makes beautiful womenswear and accessories that exude a sexy, confident vibe.
Prada’s another label that’s been heavily featured in rap and hip-hop songs over the past decade. It’s easy to see why the designer pops up in Drake’s smash hit “Fancy”—after all, nothing makes a girl feel fancier than “nails done, hair done, everything did” and Prada’s sophisticated, feminine pieces.
Now that’s some serious brand commitment: On “Birthday Song,” 2 Chainz raps, “If I die, bury me inside that Louis store.” While we don’t know if other musicians feel quite that strongly about the revered French fashion house, the brand’s garnered plenty of mentions over the years for its fashion-forward sensibilities and ubiquitous monogrammed accessories.
Though Saint Laurent was still Yves Saint Laurent back when The Game’s “Hello” came out, the brand’s signature high-glamour aesthetic hasn’t changed much. “Fall in that YSL, try it on, you fly as hell,” The Game spits on the track. Enough said.
Saint Laurent Silk Satin-Trimmed Wool Blazer ($2950)
Luxury French clothing brand Givenchy gets a shout-out in plenty of hip-hop tracks, but in Pusha T’s “Numbers On The Boards,” designer Riccardo Tisci’s penchant for oversized silhouettes is mentioned: “Givenchy fitting like it’s gym clothes.” Of course, the label’s graphic-driven, rock-‘n’-roll-meets-sporty vibe makes it beloved among rappers, too.
Givenchy Pixel Madonna Printed Cotton-Jersey Sweatshirt ($990)
Are we missing any major fashion brand shout-outs in rap songs? Let us know in the comments below!