How do I buy good quality, expensive-looking pieces without breaking the bank? It's a question that I've wrestled with for many years—from my time at university, right up to the present day. Over the last 12 months, it has also become a dilemma faced by the wider fashion community, with their attempts to reduce their fast-fashion intake and effort to buy less and buy better.
But the reality is that most of us don't have a spare £500 to spend on a designer coat. And historically, the high street hasn't exactly been known for quality or longevity. However, over the last few years, it seems as though the likes of Topshop, Zara and H&M have clocked onto the demand for something less throwaway. The result? A slew of dedicated high-street premium lines that commit to quality over quantity.
As a fashion editor, I've found these collections to be invaluable for discovering those affordable yet expensive-looking gems. The stores are keen to separate these high-end offerings from the mainline collections, which means the items often feel more designer than some designer brands. After all, they can't just rely on their name to be a signifier of quality. The proof is in the product.
So if you're looking to invest in high-street pieces that ace it in both the design and longevity stakes, you can't go wrong with any of these six collections. From Topshop Boutique's silken separates and Uniqlo U's chic coats to H&M Premium's high-end staples and Zara SRPLS's utilitarian appeal, scroll down to shop my premium high-street edit.