Daring to utter the phrase "high-street wedding dresses" will no longer be met with indignation; with a rise in the market for well-priced bridal gowns, there's zero shame attached to spending less on your gown. Affordable can now be incredibly chic.
ASOS now has a stellar bridal collection, following the success of its vast and brilliant bridesmaid range. It also stocks Needle & Thread—a British brand that specialises in intricately embellished occasionwear with a comfortable price tag. Then one of our favourite affordable red carpet go-tos—Self-Portrait—also offers a drop-dead gorgeous wedding range.
For bohemian brides everywhere, Reformation stepped in to offer the kind of sweeping dresses you can wear to a party the following month, year and beyond for under £400. Better yet, Whistles launched its debut high-street wedding dress collection earlier last year (you can see what happened when Who What Wear's editorial director tried them all on) as well as new styles that are set to launch this month. And French Connection has just revealed its inaugural collection, with plenty of gowns at the £250 mark.
From L-R: Whistles Clementine (£499); Scarlett (£649); Isla (£599)
If you still need more persuading to head to the high street for your wedding dress, just ask yourself this: Would you rather drop a couple grand on a wear-it-once number or that designer handbag you've been lusting after for four seasons? Plus, wouldn't you rather spoil your guests at your wedding than rip up £10,000 worth of tulle?
If you want some inspiration for shopping affordable high-street wedding dresses, just take a look at our pick of the most expensive-looking options that will cost you a fraction of the price of a traditional frock. From the specialised wedding dress collections from ASOS, Whistles and even H&M, we've picked out a selection of dresses from some of our favourite stores that can totally be worn for your big day.
Click through our gallery for our picks of the most affordable high-street wedding dresses on the market.
This is a bestseller, and you can see why.
Finally, a wedding dress that looks cool with black shoes.
A very sweet all-in-one option.
For brides who don't want to cover up.
I'd dye this another colour afterwards (like pale pink) and wear it to every other wedding!
This looks far beyond its £200 price tag.
This is ideal for a boho bride.
A chic choice for nontraditional brides-to-be. Just add metallic heels and fuss-free hair.
Pretty and ethereal.
We can always rely on Monsoon for flattering bridal styles that won't blow the budget.
Founded by two sisters, this design duo creates gorgeous and affordable wedding dresses.
This elegant shape is topped with pretty floral embroidery.
A high neck with a chic, short train—this is a great choice for city brides.
A shift dress for a bride who wants something a little different.
Or, for something shorter, try the tiered Guinevere wedding dress. This is perfect for petite frames.
Unsurprisingly, there's a waiting list for this one. But make sure you sign up for it so you can snap it up when it is available.
Just look at the details on this dress.
The cold-shoulder trend stretches to wedding dresses too.
If Hollywood glamour is your thing, this dress will help you nail the look.
Boho brides, take note.
Another knockout gown from Self-Portrait.
London label Indie Bride makes covetable midi wedding-appropriate dresses.
We told you these gowns were good. Such an incredible bargain for such a gorgeous dress.
Long sleeves are still very much in favour.