Daring to utter the phrase "high-street wedding dresses" will no longer be met with indignation. With a rise in the market for well-priced bridal gowns and jumpsuits, there's zero shame attached to spending less on your gown. In fact, affordable can be incredibly chic.
ASOS now has a stellar bridal collection, following the success of its vast and brilliant bridesmaid range. It also stocks Needle & Thread, a British brand that specialises in intricately embellished occasionwear with a comfortable price tag. Then one of our favourite affordable red carpet go-tos, Self-Portrait, also offers a drop-dead gorgeous wedding range. H&M, meanwhile, might not be the first name you think of for bridal looks, however, the brand has just released a stunning new collection of dresses for aisle-ready style on a budget.
For bohemian brides everywhere, Reformation stepped in to offer the kind of sweeping dresses you can wear to a party the following month, year and beyond for under £400. Better yet, Whistles launched its debut high-street wedding dress collection earlier last year (Who What Wear UK's editorial director tried the whole collection on) as well as new styles that are set to release this month.