High-Street Wedding Dresses Have Never Looked So Good

Daring to utter the phrase "high-street wedding dresses" will no longer be met with indignation; with a rise in the market for well-priced bridal gowns, there's zero shame attached to spending less on your gown. Affordable can now be incredibly chic.

ASOS now has a stellar bridal collection, following the success of its vast and brilliant bridesmaid range. It also stocks Needle & Thread—a British brand that specialises in intricately embellished occasionwear with a comfortable price tag. Then one of our favourite affordable red carpet go-tos—Self-Portrait—also offers a drop-dead gorgeous wedding range.

For bohemian brides everywhere, Reformation stepped in to offer the kind of sweeping dresses you can wear to a party the following month, year and beyond for under £400. Better yet, Whistles launched its debut high-street wedding dress collection earlier last year (you can see what happened when Who What Wear's editorial director tried them all on) as well as new styles that are set to launch this month. And French Connection has just revealed its inaugural collection, with plenty of gowns at the £250 mark.