The Hair Colour Trends Fashion Girls Are Into This Year

Now that the madness of London Fashion Week is over and we’ve had the chance to sit back and take stock, there’s one beauty trend I spotted rearing its head amongst the coolest girls on the capital’s streets: bright hair colour. Always a place for pushing style boundaries, it seems that the women of London are going bold when it comes to hair colour in 2019. From orange to blue, this look isn’t about covering greys or subtle highlights—in fact, the brighter the better.

And it wasn’t just on the streets that we spotted experimental hair colour—it was on the catwalk too. Josh Wood, Redken’s global colour creative director, played with pastel hues and coloured ombré at the Mary Katrantzou autumn/winter 2019 show to complement the collection. More seafoam and sunset coral than rainbow brights, I think this is one high-fashion trend that will be making its way into the mainstream beauty world this year.

Tempted to try a new hue? Here’s our roundup of 2019’s trending hair colours so far and advice on how to keep them looking their best.

If you’re naturally dark-haired, this could be the hair colour trend for you. Jason Hogan, celebrity and associate colourist at Josh Wood Colour, told us that “the oil slick balayage is set to be a huge trend this year and is great on darker bases and very dramatic.”

If you’re feeling bold, go for all-over colour or try a “melt of rich jewel tones through the hair,” as Hogan suggests. “[This creates] a pocket of colour in the hair, so when it moves, those tones pop through and create interest and a subtle hint of volume and movement.”

Oranges and yellows are injecting a spot of sunshine into the early part of 2019, and these colours will come into their own during summer. If neon is a step too far for you, Hogan says amber and strawberry make a nice interlude: “It gives you a feel for it but without having to jump into the deep end.” And it’s not just blondes who should experiment, either. “For brunettes, a dusty copper and rich tone-on-tone highlights give a luxurious finish,” Hogan advises.

Forget what you think about pink and purple, this year’s iteration of the colour is less bubblegum and more grown-up. “We’ve seen incredible colour taking over the streets at London Fashion Week this season with pink making a comeback,” Adam Reed, editorial ambassador for L’Oréal Professionnel, told us. “I suggest trying a smoky pink. It’s the grown-up version of Barbie-pink hair, and is soft and sooty with smoky, sophisticated undertones.”

Now that you’ve chosen your colour, shop our product picks to care for it.

Next up, all the inspiration you need to start wearing hair accessories.