So let's talk about the Gucci logo T-shirt. While Gucci loafers were the one obligatory item in every influencer's wardrobe back in 2016, another piece has now taken over as the most-viewed Gucci buy. If you follow any influencers, chances are you've seen at least one person wearing a white T-shirt with Gucci written in gold across the front. Trust the adored luxury brand to make the fashion crowd go hysterical over something so seemingly simple as a white tee.
According to Lyst, the fashion search engine, it has seen as many as 2000 searches a day for "Gucci T-shirt" (mainly from London and New York), and the tee has officially surpassed the Gucci loafers in search traffic. That might sound like a lot of hype for one white tee, but it has been worn by every single influencer we can think of, including Pernille Teisbaek, Pandora Sykes, Camille Charrière, Lucy Williams, Courtney Trop and more.
While £370 for a T-shirt might sound a little steep, as the outfit pictures below prove, it quite literally goes with everything, so consider the cost per wear. Plus the vintage-style logo is the perfect nod to the '80s revival trend, which you will see everywhere this season. You can buy it without the hefty price tag simply by clicking over to the men's section. Keep scrolling to see how the influencers are wearing the trend; then shop the cult Gucci T-shirt and a few of our favourite variations below.
SHOP GUCCI LOGO TEES
This is finally back in stock, but for how long? We can't say. Be sure to get it before it's gone.
Flowers make every statement tee even better. This is currently unavailable, but we're hoping it comes back soon.
Love an oversized fit? Try the men's version.
Sources tell us this is the next one to be a smash.
Go one step further with the roaring tiger option.
If you're less into logos, try this instead.
We're predicting big things for this wild iteration.
This post was originally published at an earlier date and has since been updated.