Trend-Proof and So Chic—This Is the Designer Bag Every Editor Wants

Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci's new It bag, the Jackie. When Alessandro Michele first presented his groundbreaking A/W20 collection, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. And, two years later, the Jackie isn't going anywhere, as the iconic bag has just received a sleek new makeover. 

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(Image credit: GUCCI RESORT 21; Courtesy of Courtesy of Dan Lecca for Gucci)

Alessandro Michele's revamped Jackie's runway debut.

What Is The Gucci Jackie?

If you recognise the name, it's probably because technically this bag isn't new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but it's been relaunched with a 2023 twist. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body of the handbag, but instead of using statement logos or floral prints, these Jackies were all in simple buttery-soft leather. 

Is the Gucci Jackie In Fashion Now?

For its revival, the Jackie is back, but the colour palette isn't so quiet. You'll find the new bags in bright greens, bold reds and rosy pinks (and they already have Harry Styles, Jodie Turner Smith and Cate Blanchett's approval). While there's a more traditional version available to buy right now in the iconic Gucci logo print, you can ensure you get hold of the other bolder colours on the Gucci site. This rerelease is certain to increase the value of any original vintage Jackies, but right now, you can find dozens of them on resale sites like Vestiaire Collective and Farfetch. 

Keep scrolling to see Gucci's new It bag, and shop the Jackie below.

CELEBS WEARING THE GUCCI JACKIE BAG:

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(Image credit: COURTESY @GUCCI)

Dakota Johnson is the new face of the Gucci Jackie 1961 campaign. 

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(Image credit: OVO/ BACKGRID)

Harry Style is pictured with the Gucci Jackie in 2020. 

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(Image credit: COURTESY OF GUCCI/MEDIA AGENCY)

Sienna Miller was spotted out recently with her apple-green Jackie.

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(Image credit: COURTESY OF GUCCI/BACKGRID)

Queen of classic fashion Claire Foy wears her timeless black Jackie with jeans, boots and a chequered coat.

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(Image credit: COURTESY OF GUCCI/GOFF PHOTOS)

Dua Lipa is a fan of the red iteration.

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(Image credit: GETTY IMAGES)

Dakota with an update Jackie style featuring a woven body and green top handle.

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This story was originally published at an earlier date and has since been updated.

Emma Spedding