Maybe it's the colourful trompe l'oeil sequined collars, the coquettish dresses or the foil prints on dandy jackets from the S/S 16 collection… There's just something happening at Gucci we want a piece of, and we are most certainly not alone.
Alessandro Michele's bold and kitsch strides at the helm of the fashion house have resulted in a worldwide phenomenon geared toward lavish, unapologetic fashion. Gucci is arguably one of the most sought-after, universally appealing brands right now. While it's clear for all to see that Michele injected a new lease on life into the brand without veering too far from its archives, he's also tapped into a feminine and playful look that stars like Alexa Chung, Kirsten Dunst and Keira Knightley want to hang in their wardrobes. Without much hesitation, the fashion pack will snap up the brands these leading fashion ladies gravitate toward.
Eager for a bout of Gucci picture research, we look to the most recent looks the style elite have been wearing to cocktail parties, events and launches so that we can decode the label's success story.
Scroll down for a brand master class in all things Gucci and, if you're feeling inspired, shop our favourite picks!
On Chung: Gucci dress and Princetown Slipper (£650).
Style Notes: Alexa pulls off the perfect mix of sexy meets androgyny in her Gucci shift dress that she completes with a boyfriend coat draped over her shoulders and the new cult classic Princetown slippers. That's what we call 100% outfit perfection.
On Sevigny: Gucci Lace Embroidered Gown (£11380).
Style Notes: On paper, a yellow lace evening dress embroidered with tattoo-like motifs shouldn't work. Oh, but it does; especially on Sevigny. If you're loving the statement out-of-office suit worn by Brit, check out our trend report on off-duty suits for further style tips.
On Ronan: Gucci Silk-Wool Shirt Dress (£1510).
Style Notes: This bubblegum pink dress is a great alternative to the LBD or LRD for the festive party season. Thanks to Saoirse, this Gucci number is on our shopping list.
Do you have any Gucci on your wish list? Let us know what you'd like to buy below!