Rosie HW Just Wore the Chic Dress Trend That's All Over H&M and Zara

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(Image credit: @rosiehw)

Rosie Huntington-Whiteley wears a grey maxi dress from Khaite.

If you're in search of a new, effortlessly chic outfit solution for the winter season, look no further because I've just uncovered it. The fashion world is currently abuzz with the versatile and elevated grey colour trend but now, we're getting into specifics. Everywhere I look, people are wearing grey dresses, and I completely understand why. 

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(Image credit: @rochellehumes)

Rochelle Humes wears a grey dress from Zara. 

The grey dress trend has the ability to transcends seasons and offers a slick alternative to the timeless little black dress. A piece that has recently graced the elegant shoulders of fashion icons like Rosie Huntington-Whiteley and previously made a statement on Kendall Jenner during Paris Fashion Week, it certainly seems like a sage investment for not only the winter season, but also next year, too, as grey played an integral role on the spring/summer 2024 runways. 

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(Image credit: @kendalljenner)

Kendall Jenner wears a grey dress during Paris Fashion Week.

High-end brands including Khaite and 16Arlington initially brought the grey dress trend into the limelight, cementing its luxury status and connotations. Still, the high street has warmly embraced the look, too, with the likes of Zara, H&M, and Marks & Spencer putting their own spin on it by way of midis and minis, In fact, its the sheer away of interpretations of the grey dress trend that act as a testament to its widespread appeal; you'll find them in knitted and sweater form, but also finished in satin and draped jersey for evening. 

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(Image credit: @sylviemus_)

French influencer Sylvie Mus wears a grey minidress. 

Regardless of the when and the why, scroll on to see my edit of the best and chicest grey dresses on the market right now, so you too can embrace it, just like the style set. 

Shop the Grey Dress Trend

Next Up: From Dresses to Bags, I've Handpicked 20 New-In Pieces Just in Time for Payday

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.