Popping off on Pinterest for the fashion set back in the summer of 2018, the green aesthetichas been frog-marching its way into the most stylish wardrobes in Britain for the past few months. When it comes to beauty, however, this colour has been something of a slow starter. Why? Well, I’d hazard a guess that unlike with your outfits (where you can dial down a sage green shirt by pairing it with neutrals), there’s nowhere to hide once you’ve slicked on shamrock-coloured eye shadow.
Despite this, green is a colour that continues to make an appearance in my feed amongst fashion’s trendsetters and the beauty adventurous. Having been partial to a heavy-handed layer of emerald-green eyeliner during my emo years in the early ’00s, I must admit that this is one colour trend I have a soft spot for. Keep scrolling to see how Instagram’s coolest girls are embracing the green beauty trend and the products that will convert you to the colour.
Think of this as your entry point to the green trend. The beauty of experimenting with colour on your nails is that it’s entirely noncommittal. Applied a neon green that looked cool in the bottle but looks putrid now that it’s actually on your nails? Just sweep it off with acetone and start again. Once you’ve found your perfect shade, though, I don’t think you’ll look back. For me, it’s rich forest green, but for you, it might be lively chartreuse.
When it comes to green eye shadow, you can be as bold as you dare. It’s perfectly possible to wear the colour in an understated way on your eyes (a soft, fern green smudged along your upper lash line, for instance), but the coolest girls are wearing their green audaciously bright. The key to making it work is to keep the rest of your makeup pared-back. Try natural skin, a glossy lip and a pop of highlighter on the tops of your cheekbones to keep you from looking too “done.”
Take a finger-paint approach to green if you’re going for something this bright. Creamy formulas like the Crayola stick below are best as you can scribble them directly onto your eyelids for an unfussy finish. Keep the colour on your lids only—and don’t line beneath the lower lash line—to keep this look feeling fresh.
If you’re brave enough to go for it, there are some serious style points to be earned for embracing full-on mermaid-green tresses in 2019. But if you’re not quite there yet, then green hair accessories are also having a moment—and might just be the perfect compromise of beauty and fashion.
Not ready to reach for the box of hair dye? Worry not—headbands are all the rage amongst the chicest women on Instagram. This neon-green one makes an instant style statement, but there’s also an abundance of emerald and jade-green Alice bands on the market right now.
When you’re not quite ready to embrace this beauty trend on your face, try wearing green instead. A cute green hair slide–and-jumper combo is the perfect way to dip your toe into the water before you fully leapfrog in.