A Stylist Reveals the #1 Way to Make This Daunting Trend Feel Easy

From some of Rihanna’s and Kim Kardashian West’s most iconic outfits to cementing London’s best dressed It-girl scene, super stylist and creative director Avigail Collins is known in fashion circles for being the go-to when you’re a celebrity looking to craft an exciting new look. She’s the mastermind behind ingenious ensembles for Lorde and is the force behind some of Daisy Lowe's sassiest getups, but Avigail’s wardrobing skills extend even further: See her own streetwear-inspired line, Silver Spoon Attire, for starters. Founded in 2013, alongside her husband (and fellow sought-after stylist) Damian Collins, her high-profile music clients—and a global street style following—make up a pretty impressive fan club. If anyone can spot the next big thing, it’s Avigail. Which is why we’re thrilled to have her on board at Who What Wear UK to bring you a monthly column about what's hot now.

Granny chic isn’t new to us, but it has been majorly updated and glammed up for autumn/winter 2017. A few years ago, it was more about your grandma’s knits, silk blouses and of course the oversized mohair coat. Now it’s all bling, bling, bling—raid your granny’s jewellery box and start wearing those old family sparkly heirlooms in your day-to-day life. There are some other tricks for making this old look seem up-to-date—and more than that, it’s always a trend that exudes confidence and cool, keeping you well ahead of your stylish friends.

Keep reading to see how you should do granny chic now.

on the runways

Granny chic


Getty Images/Alessandra Rich

L-R: A/W 17 Mulberry, Alessandra Rich, Miu Miu.

Designers for me that have nailed this are Alessandra Rich (I would like to own every collection—her work is just stunning), Miu Miu is basically known for it, and also Mulberry’s new designer, Johnny Coca, seems to be keeping the trend as a staple throughout his new collections. It’s his use of grannyish colours really stand out to me—I love the mustards, browns and lilacs.

the essentials

There are a few items every granny chic wardrobe depends on:

1. Drop crystal earrings. I’m obsessed and wear them all the time—they make you feel fabulous and give off a Liz Taylor vibe, which I love. Hailey Baldwin is always wearing a pair (often from Alessandra Rich, and styled with crop tops and jeans).

2. Checks. Oversized checked coats, preferably in cashmere. The Ganni one (in shopping picks below) is amazing and literally goes with everything.

3. Frilly shirt. Think of an Alexa Chung–style frilly style shirt worn with some high-rise jeans or a leather miniskirt. For myself and anyone else blessed with curves this item isn’t always the best for our shape as it gives extra bulkiness—look out for softer fabrics rather than starchy cottons.

how to make it look "now"

Granny chic


Style du Monde/The Style Stalker

To freshen up the granny vibes mix your nana-ish items (think heritage scarves, heirloom jewellery, big specs or ladylike jackets) with casual pieces such as jeans and T-shirts, and of course your favourite tracksuit. The whole idea is definitely more on the eccentric or quirky side of things—especially with the earrings and frilly shirts—but checked coats and jackets are really versatile and could work from the office to an evening out with friends.

what not to wear

Granny chic



Nude “Nora Batty” tights have actually been a surprising staple in many of this year’s editorials. In a beautiful way, designers and stylists have been using these nude mesh layers to trap flowers or crystals and show in a different way from how you’d ever imagine them! Although it looks great on the pages of the glossy mags, I’d still run a mile from wearing these in your everyday life… Unless you’re brave enough to wear crystal tights like Hailey Baldwin come party season, that is!

Next up, what an A-list stylist buys at IKEA.

Related Stories