An Editor Answers Google's Most Searched-For Fashion Questions of 2015

As a fashion editor, there are many questions that come my way throughout the year, high-brow to low, complex to simple. Sometimes I know the answer straight away (like, no, neon hasn’t been in for an age) and sometimes it’s harder to respond quickly (does the brand name Vetements require the French ê?) but more often than not it’s the most basic things that we all want to know: Where can you find comfy heels? I say spend, don’t be stingy, look to long-established brands who have great factories in Spain or Italy… Mostly I’d say go to Prada and seek out the mainline pieces that are outside of the trendy catwalk styles. Does your gym gear really matter? Yes, if you are asking for performance on every level, but also motivation: Look the part, be the part, right?

So I was intrigued to see Google’s most searched-for questions and, rather than you re-entering your queries, let’s just answer them. Right here. Right now. Scroll down to see what I (really) think of each one…

Question 1: How to walk in heels

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Style du Monde

On Leandra Medine: Céline dress; Chanel slingbacks. 

Answer: If you are asking this then there are two possible reasons: 1. You are buying shoes that are too high and/or off balance. The last (that’s the mould shoemakers create the sole around) needs to be consctructed to perfection, something that cheaper brands will often overlook in favour of a trend. Someone like Manolo Blahnik, for example, is obsessed with perfecting the last, and many super-rich people even have their own made to suit their feet. The last needs to respond to the height of the heel and so on and so forth.

2. Perhaps you aren’t very good at walking in heels. And that’s ok. Because flat shoes are cooler than ever and so are sneakers. But there is a good solution if you fall under either of these categories, simply buy into the booming trade for midi heels (just look at how popular those Chanel slingbacks have been). They are flattering, easy to walk in (yes, really) and much more comfortable. They also look more laid-back and cooler than serious skyscrapers, and now almost every designer is offering them.

Shop for the best midi heels here.

Question 2: What to wear on the first day of school

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Style du Monde

On Natasha Goldenberg: Sacai sweater; Valentino shoes.

Answer: Simply as you mean to go on. (And by school, I’m assuming this means university in the UK.) If you want to establish a certain look for yourself, keep it up if it’s not too much of a bother. If you are scruffy and don’t mind being called out as such, then don’t try and pretend otherwise. It’s all about being yourself, but a fresh start at uni does give you a chance to re-establish yourself.

Shop Topshop for well-priced pieces you can re-wear a thousand times! 

Question 3: How to fray jeans

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Style du Monde

On Charlotte Groeneveld: H&M jeans; Gucci Horsebit Ankle Boots, available in Python and Leather (£1,030); Chanel bag; Ugg mittens.

Answer: It’s great if you want to DIY, but remember, literally every purveyor of denim now offers frayed versions as standard, so if time is of the essence, simply try out a pre-frayed pair. If you’re set on customization, however, you’ll need some fabric scissors, chalk and a pumice stone or sandpaper. Measure the length you want them to be—by wearing them first. Mark it with chalk. Cut—evenly! Then rub with the pumice or sandpaper, being careful of your hands. I usually find that a spin in the washing machine helps encourage further fringing and that if your denim has any percentage of elastane (even 1%) your fringing will look strange, straggly and uneven, so it’s best avoided on stretch jeans. 

Right now you'll want to check out the cult frayed jeans from 3x1 and everything from Marques'Almeida.

Question 4: How to tie a shirt

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Style du Monde

On Camille Charrière: Rosetta Getty shirt; Mih jeans; Loewe bag; Laurence Dacade shoes.

Answer: Well this really depends on what effect you are looking for—Daisy Duke or super-cool Scandi girl? If it’s the latter (thank goodness) then the shirt-tying world is your oyster. Reverse one and unbutton, tying low at the small of your back for a bit of summertime flesh flashing. Buy a supersize men’s style, pull both ties to one side and fasten in a giant bow, to be worn short with some high-waisted jeans.

Or, you can defer to the frayed denim opt-out and simply buy a pre-knotted shirt, like the many iterations at Tibi.

Question 5: What should a bride wear to a rehearsal dinner

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Style du Monde

On Daria Shapovalova: Philosophy di Lorenzo Serafini dress; Prada shoes.

Answer: Something fitted so you don’t overindulge and then feel fat on the wedding day! No, not really. That’s just silly. A bride should wear whatever she feels happiest in (the big day itself is enough stress), so just plump for a smart but understated dress or skirt and top, a pair of heels that won’t cripple your feet at the last hurdle and some twinkly jewellery that will light up around a dark dinner table. 

There's a great line-up of pretty frocks at ASOS you can shop right now.

Question 6: What to wear booties with

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Style du Monde

On Yoyo Cao: Ferragamo cape.

Answer: In all honesty, the bootie style—that shortened kind of ankle boot—isn’t particularly de riguer right now. So I’d say… nothing. Instead, why not try one of the season’s pull-on ankle boots? They’re super flattering, great for slipping under jeans and trousers, but also good for creating a seamless transition between tights and hemlines.

These suede Zara boots (£80) are the best pull-on boots on a budget, but Alexander Wang's Gia Suede Boots (£550) have been bought by quite a few fashion insiders.

Shop more ankle boots here.

Question 7: What are 'mules shoes'

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Style du Monde

On Ulyana Sergeenko: Ulyana Sergeenko couture dress.

Answer: A shoe without a heel covering or a toe covering. They grew in popularity three summer’s ago (after a particularly long hiatus) when design houses like Louis Vuitton and Miu Miu put the '80s favourite back on the menu. Other brands have since been experimenting throughout the seasons, so you’ll find Marilyn Monroe–worthy slip-ons right through to chunky block-heeled beauties from Proenza Schouler. And these days they don’t appear to make the clack-clack, clomp-clomp sound that gave them the name.

My favourite mules right now come from Malone Souliers, a relatively new shoe label that uses the late 1940s Spring-O-Lator technology, helping you keep mules firmly on your feet.

Question 8: What to wear to a wedding in the woods

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Style du Monde

On Anna Dello Russo: Chloe dress; Valentino sandals.

Answer: Goodness me! How many weddings in woods can there be? If we’re talking about a British woodland, I’d recommend being a good girl scout and ensuring that you are fully prepared for every eventuality: Hunter wellies, K-Way anorak—the works. In a dream scenario—sun shining, bohemian vibes—eschew heels (nothing looks more ungainly than pulling stilettos out of the grass), unleash your inner hippy and choose a dress that is covered-up whilst still floaty and light. A word of warning: Avoid maxi hemlines as they will drag the verdant ground along with them. The Reformation is probably your best bet and has become the insider's go-to for wedding outfits (both bridal and guest) that don't cost a fortune.

Shop more beautiful midi dress here.

Question 9: How to dress up like Miranda Sings

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MirandaSings.com

Answer: Who? I also had to google this, which is only adding fuel to the trending fire. I must imagine you are all doing this for Halloween, as a joke, and need no further input from me! NEXT!

Question 10: What colour shoes go with a black and blue dress

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Style du Monde

On Elena Perminova: Dior dress.

Answer: It’s never wrong to opt for a chic pair of black shoes in probably 95% of situations. Blue shoes—especially classy shades like navy—are particularly hard to come by and nude feels very Kate Middleton, so unless you are a footwear fiend and like to wear clashing colours all the time, I’d say simply invest in a quality pair of black heels (that you can walk in: see Question 1), keep them polished and re-heeled whenever necessary, and they will last for years. Promise.

Net-a-Porter has a really strong line-up of black heels in every kind of style—find your perfect match now!

Do you have any more burning questions? If so, fire them our way via the comments box below or on Twitter at @whowhatwearUK. We look forward to hearing from you!