In an effort to expand their presence in the realms of fashion and e-commerce, everyone’s favourite search engine (and then some) Google has begun to issue twice-yearly trend reports based on its most popular user searches. Each report determines what’s in and what’s out based on that data, and then separates the results into subsections (explained below).
So, what did Google find in its inaugural report? Scroll down to find out!
General trends that having been gaining or losing steam for a while now.
IN: waist trainers, jogger pants, palazzo pants, tulle skirts, midi skirts
OUT : one shoulder dresses, peplum dresses, vintage clothing, string bikinis
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Season-specific trends that are either gaining or losing popularity.
IN: white lace dresses, high waisted bikinis, rompers, shift dresses, white jumpsuits
OUT: skinny jeans, custom t-shirts, corset dresses
Adam Katz Sinding of Le 21ème
Fads that experience a rapid rise and fall.
IN: neoprene swimsuits, emoji shirts, kale sweatshirt, high neck bikini tops
OUT: normcore fashion, '90s jeans, scarf vests, zoo jeans
Are you surprised by any of these results? Let us know your thoughts in the comments!
Sub_urban Riot Kale Unisex Sweatshirt in Navy ($64)