The Fashion Trends That Are In and Out, According to Google

In an effort to expand their presence in the realms of fashion and e-commerce, everyone’s favourite search engine (and then some) Google has begun to issue twice-yearly trend reports based on its most popular user searches. Each report determines what’s in and what’s out based on that data, and then separates the results into subsections (explained below).

So, what did Google find in its inaugural report? Scroll down to find out!

Sustained Growth or Decline


YoungJun Koo

General trends that having been gaining or losing steam for a while now.

IN: waist trainers, jogger pants, palazzo pants, tulle skirts, midi skirts

OUT : one shoulder dresses, peplum dresses, vintage clothing, string bikinis

Seasonal Growth or Decline


Adam Katz Sinding of Le21ème

Season-specific trends that are either gaining or losing popularity.

IN: white lace dresses, high waisted bikinis, rompers, shift dresses, white jumpsuits 

OUT: skinny jeans, custom t-shirts, corset dresses

Rising or Falling Stars


Adam Katz Sinding of Le 21ème

Fads that experience a rapid rise and fall.

IN: neoprene swimsuits, emoji shirts, kale sweatshirt, high neck bikini tops

OUT: normcore fashion, '90s jeans, scarf vests, zoo jeans

Are you surprised by any of these results? Let us know your thoughts in the comments!