The Affordable Classic That's Suddenly Trending All Over Social Media

The pinning action behind the most simple outfit add-on has shot up by 74% on Pinterest UK in the past six months. So what is this mysterious accessory? Well, fashionable girls everywhere are currently obsessed with gold hoop earrings. From bog-standard basics to complex architectural creations, no outfit can be considered complete without a pair these days.

So gold hoops are nothing new, we are more than aware of that. However, certain styles have risen to iconic status (like Anissa Kermiche Panniers Earrings, J.W.Anderson Double-Sphere Gold Hoops or Charlotte Chesnais Saturn Hoops) and every well-dressed girl we know has a set she relies upon almost daily. You've probably seen the three aforementioned styles hosting excellent ear parties across Instagram and perhaps not even realised just how much of a retail power they hold. Gold hoop earrings sell out time and time again.

Before you think this is a trend that has just jumped out of your bank account's realm, think again. There are literally hundreds of pairs of gold hoops that are passable as designer and will only set you back a tenner or so. Me personally? I've inherited a very old pair from my mum that look like golden bamboo—I shall pretend they are Gucci. But otherwise I'm heading to Mango. 

Pinterest UK has also told us that the gold hoop earring boom can be divided into a few different micro-trends, namely floral detailing, Art Deco–inspired shapes, mini hoops, heart outlines and hoops with dangling charms. So we've chosen our favourite for each gold hoop category (plus more), and you can shop them below.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.