My first impressions, based on packaging alone, is that Go-To are Australia's answer to Glossier. Its packaging is made to be photographed and displayed proudly in your bathroom cabinets, and the brand promotes similar amounts of glowy skin goals through its aspirational campaign imagery.
However, what I was really impressed to learn about was its dedication to cruelty-free, plant-derived skincare. All of its products are brimming with pure, natural ingredients that won't irritate sensitive skin—or "piss your skin off" in the brand's own words—and work beneath the surface to encourage a healthy complexion.