L'Oreal Colour Riche Caresse Lipstick

We asked our Creative Director and Co-Founder, Katherine Power, to explain why she was so excited to discover the sheer lipsticks L'Oreal released earlier this summer:Sometimes it feels like gloss has been relegated to the back of my vanity and a solid, matte lip is the only way to go. But lately, I've noticed a new trend: a focus on formulas that marry a love of colour and shine. Products like Clinique's Chubby Sticks ($16) are neither too glossy, nor too opaque, delivering a mostly sheer blast of colour to the lips. And though I've seen a string of department store brands jump on the bandwagon, L'Oreal's Colour Riche Caresse Lipstick ($10) is the first drugstore line to execute that same idea. Their new lipsticks, launched earlier this summer and shown here in Blushing Sequin, Pink Cashmere, and Violet Chiffon, are great for daytime when you want to brighten up your face without wearing a statement-making lip. They're also the best way to ease into the bold lip trend-which isn't going anywhere-for anyone wary of a solid, vibrant lip. An added bonus? They're as comfortable to wear as your favourite chapstick.