Perhaps it's the picture perfect picnic weather, or the fact that Kate Middleton wore the trend on a recent outing sparking a Google surge for the term but, either way, the gingham fashion trend is big news right now. One of those forever patterns that returns almost every summer, gingham is synonymous with blazing sun-clad days as well as being largely considered an integral part of the French-girl uniform—it does loan itself to Gallic styling, after all. So timeless is the print that it often passes under the radar, cropping up from time to time in a cottagecore moment, basket bag in tow, but often sitting in the background as an old reliable style that has been overlooked. And for summer 2023 gingham has had a rebrand of sorts and been pushed to centre stage again. Personally, I'm here for it.
Looking back to the runway shows for this season, it was clear from last autumn that gingham was reclaiming its sartorial presence. From ACNE to Chanel to Coach, designers have taken this classic pattern to new heights with varied colours and compositions, allowing it to garner pride of place this season. As always happens, the trend has infiltrated from high-end designers all the way down to our favourite high-street stores. The best part of all is that gingham comes in so many variations. You can make like Middleton and opt for a pop of print through a gingham blazer, or tease a peek of gingham bikini under your favourite beach cover-up. For those devoted to tailoring, there's plenty of options too with wide-leg gingham trousers aplenty, and of course you'll spot the pattern in its natural habitat of floaty summer dresses.
If you're ready to embrace the gingham fashion trend once more, keep scrolling.