New Favourite It-Girl Gigi Hadid Is Officially the Ultimate Bikini Babe

From snagging an award for being the model of the year to hitting the red carpets in perfect party outfits, Gigi Hadid is obviously on a winning streak. And she just scored another campaign that will continue her meteoric rise: She's the face (and body) of swimwear brand Seafolly's pre-2016 campaign.

You might recall (from way back) that Miranda Kerr got her start with the very same brand, so Hadid's latest gig is nothing to be scoffed at. For the campaign, Hadid was shot by fashion photographer Enrique Badulesu on the pristine beaches of Tulumand naturally, the model's exquisite, Malibu-bred looks match their surroundings perfectly.

?Keep scrolling to see what we mean!