Red Eye Shadow

Red eye shadow, as Chanel celebrity makeup artist Kate Lee says, is "not for the faint of heart." But thanks to Lee's artistry and the variety of starlets we've spotted sporting blush-coloured lids on the red carpet this summer, we're determined to give it a shot. "If you're planning on wearing shades of red, peach, and pink in a casual way, it definitely requires thought and experimentation," Lee says. Whether you choose a statement-making matte red, like M.A.C.'s Eye Shadow ($15) in Passionate, or a blended iridescent wash like Stila's Jewel Eye Shadow ($20) in Rose Quartz or L'Oreal's Infallible Eye Shadow ($8) in Glistening Garnet, avoid drawing any sort of defined line along the lash--that's a direct road to looking sick. Lee used a not yet released peach shade on Keira Knightley at the premiere of Seeking A Friend for the End of the World, but recommends Chanel'sIllusion D'Ombre Long Wear Luminous Eyeshadow ($36) in Ebloui for a similar look.

"A good rule of thumb is if you are using red, go for cream formulations for natural looks and powder for bolder editorial looks," Lee says, adding that you can use the same shade on your lips and cheeks, just be sure to vary the methods of application; she recommends using a domed brush on your eyelids and your finger on your cheeks. Even if you don't use the same shade, you must use something on both your lips and cheeks. You want a "soft, uniformed feeling" and a pale face is the worst thing that can happen to pink lids.

"The key to making this work for a casual look is to make sure that it's balanced," she says. "It needs to be subtle to appear fresh and modern." So start with Knightley's look and if you feel like it's working, go ahead and graduate to Marion Cotillard's colour-soaked lids or Donna Karan's fall runway look. Just don't forget Lee's key words: "balanced" and "subtle."