If you've ever wanted to know what's really inside the makeup bags of the most stylish women in the industry, you're in luck. We've created a new column, Show Me the (Makeup) Money, to uncover the beauty products our fashion friends genuinely keep in their daily rotation—and how much their stash actually costs. I'll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you're dying to see inside? Slide into my Instagram DMs with your requests, and I'll see what I can do. This month, we're delving inside the everyday makeup bag of fashion and beauty stylist and co-founder of This Is Mothership, Gemma Rose Breger.
"I was never really into makeup," Gemma admitted. "For my entire adult life, I've been a flick-and–red lip kinda girl, but three years ago, I launched This Is Mothership with ex–beauty director Sam Silver, and she educated me on makeup to a level I didn't even know existed! So now I'm still a flick-and–red lip kinda girl, but with some added essentials. I thought I was a minimalist, but listing each item makes me think otherwise!
"All these products live in my makeup bag, and although I test out lots of products as part of my job, I very rarely stray from these. Most days, I just use mascara, put on some brows and add a lip, but I keep this all in here in case I ever need a full face—which is usually based on how much sleep I had the night before (never really that much) and how important a workday I have."