Sitting front row is expected—nay, it's the norm—if your name happens to be Olivia Palermo, Miroslava Duma, Anna Wintour, and countless other fashion heavyweights who are used to the best views at every Fashion Week from New York to Paris. But for the rest of us, the luxury of being plopped down in the front row comes at a price--and that price, apparently, is $95,000.
Until July 26, art auction site Artsy is offering up front row seats to the trifecta of Milan Fashion Week shows—Prada, Fendi, and Giorgio Armani—for a buy-it-now price just shy of the $100,000 mark. If you don't have that kind of cash lying around, there's also a bidding war going on--but it's no chump change. The starting bid for front row seats at all thre shows is currently $25,000.