When it comes to being at sea, whether that’s frolicking in the ocean or riding shotgun on a sailboat, French women do it with a certain je ne sais quoi. They have acquired taste when it comes to swimwear and resortwear. French swimwear is unmatched. Perhaps it’s down to living on the periphery of the ocean and spending summers by the Riviera. The wide span of coastline calls for a working swim wardrobe for trips to the beach at a moment’s notice. We’re likely in unanimity about how distinguishable their swimwear offerings are, as there’s been a growth in the popularity of French swimwear labels such as Eres. The brand has been producing swimsuits for over 50 years, with the essence of simplicity and timelessness at its core. French brands such as Sézane and Rouje are following suit by adding beachwear to their rosters.
What I love most about French swimwear is that it’s distinctive whilst remaining classic. You’ll never look at a refined cut or pattern with regret years down the line. It seems easy wearing is a high priority, too, as is the importance of figure-accentuating skims. Although high-leg cuts are reminiscent of the ’90s and Baywatch, it’s proven ageless along with the all-in-one. Swimsuits in block colourways and classic patterns—spanning gingham, stripes and ditsy florals—take precedence. You’re likely to find bold primary colours, from scarlet to cobalt blue, and they are styles that you can wear throughout the ages with pride.
With regard to cuts, square necklines and high-waisted briefs are among the most celebrated styles. The ’80s revival of the seersucker fabrication fits seamlessly into the French ethos of simplicity and has an understated allure. If you’re planning on frequenting the beach this summer or simply want to revive your swimwear capsule, I’ve listed some chic options. Here’s to hoping we’re lucky enough to experience joie de vivre this summer.
1. High-Waisted Bikini
Style Notes: First up is the classic two-piece. It’s the perfect middle ground between a bikini and swimming costume and allows for flexible styling post-sunning.
Style Notes: French women are renowned for swimming costumes with square necklines and thin spaghetti straps. They are versatile, can be worn as bodysuits and, more often than not, feature a low scoop back.
3. Classic Prints
Style Notes: Among some of the classic prints are floral motifs, stripes, and gingham, styles you’ll wear time and again.
Style Notes: The Hunza G influence has taken the world by storm, but French women have long donned the textured swimsuit. Malleable, comfortable and with added intrigue, it’s a great way to elevate the basic bathing suit.
5. Bold Colour
Style Notes: When it comes to colour, the bolder the better. Reds, ochres and blues aren’t out of place in a French swim wardrobe.