Brits love to talk about the weather, so you will no doubt have heard that there is a heatwave incoming this week. Whether you're heading to the coast or staying in your back garden, it is one of those rare occasions when you can actually wear swimwear at home and not feel silly. Swimwear brands tend to come from Australia and California, however, there are a number of Parisian swimwear labels coming through that are making our poolside looks so much chicer. Jeanne Damas has introduced us to an elegant, timeless swimwear designer based in Paris, while It label Sézane has joined forces with another swimwear brand that might make you tempted to buy three styles in one go. Keep scrolling to see and shop the French swimwear brands we are into this summer.
We the People Style
On Jessie Bush: Sezane x Yse Lingerie swimsuit.
Ysé is a French lingerie brand founded by Bérengère Lehembre and Clara Blocman-Petit, but it's the swimwear that is the most striking. It creates colour-blocked one-pieces and bikinis with elegant detailing, such as ties on the shoulders and statement scooped backs. Ysé also collaborates with Sézane on all its swimwear, which always sells out almost instantly.
Albertine, however, is for those looking to make more of a statement with its swimwear. The French brand often creates classic silhouettes with bold prints, such as a picture of a beach on the Riviera or beautiful illustrations.
Parisian label Yasmine Eslami is Jeanne Damas's favourite swimwear brand, as last year she did a collaboration with the designer with her own label Rouje. Jeanne often wears the signature halterneck swimsuit, however, we're just as taken with the wrap-around bikinis.