These 5 Swim Brands Are the Secret Weapons of Every French Girl

French swimwear brands


@osereeswimwear@eres@yse_paris;@leslieamonswim; Courtesy of Isabel Marant

I spent an entire week researching swimwear trends, and I am now obsessed with the entire category. While I had fun finding out the swimsuits that are going to be big next—and shopping for them—I decided I wanted to spend more time with the classics. You know, those swimsuits that aren't going anywhere. When it comes to anything timeless, I know exactly who to turn to: the French.

French swimwear brands aren't easy to come by, but the ones that are out there are pretty damn good. One of my latest fantasies is to spend a summer hopping from yacht to yacht in the South of France. Whether or not I achieve that dream anytime soon, I'm still going to make myself feel like it's happening by shopping these French brands that European women swear by. This American is officially on board.


This brand brings on the pool party in all the right ways. The influence is real—since it launched its glitz-and-glam pieces, I've seen so many other brands follow suit.

Try styling this top with a crochet skirt for the bar. 

I have a thing for white swimwear right now.

The easiest way to colour-clash your swimwear. 


French swimwear brands



Elevated, chic and timeless, Eres is everything we associate with French style. The brand designs its pieces with functionality in mind, so if you are a water-sport type of person, you'll definitely be into this.

You can always find unique and elevated pieces in a French girl's closet, and this brand brings just that. The designer herself tests every swimsuit both dry and wet to make sure it's up to her standards, which must be quite high because every piece is outstanding. 

Tangerine is the colour of the year. 


French swimwear brands



This brand is as French as it gets. Welcome to that boutique in Paris that you had so much fun shopping at but couldn't find its pieces ever again. It's direct-to-consumer, so basically, it's unlikely you'll accidentally be matching your friend.

The wire sculpting creates the most beautiful neckline. 


French swimwear brands


Courtesy of Isabel Marant.

And for the high-fashion take, we turn to Isabel Marant. The designer has been wowing us with her runway shows for years now, never failing to turn heads. Her swimwear collection does just the same.

Straight off the runway and into your closet.

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