We can talk all day about how much we adore French brands. We've gleaned countless styling tricks from the country's chicest stars and style gurus, whom we look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups such as Sézane or The Frankie Shop, there's a veritable gamut of Gallic labels to get to grips with. And that's before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They're the cherry on top of a particularly tasty contemporary-fashion sundae.
French creator of Musier Paris Anne-Laure Mais carrying a Chanel bag.
So to indulge our love for all things Français, we've brought together 45 of the most important French brands, some you'll recognise and some you won't. What's key to note is that not only have we assembled the coolest of the cool, but we're also giving you pointers on exactly what you should look out for when shopping any of these labels. For example, Jacquemus is our trusted go-to for bags, tops and shoes, but today we've chosen one of the brand's dresses. As we love all the following brands, you can expect to see the pieces we want to shop right now. Keep scrolling to see and shop from the 47 best French fashion brands in existence.
2. Musier Paris
Style Notes: Simon Porte Jacquemus is one of the most trailblazing designers on the global fashion scene. His slightly surreal clothes and concepts never fail to impress editors, but there's something so inherently wearable and wantable about it all.
What to Buy: Bags, dresses, blouses, shoes and knitwear are all very popular Jacquemus choices, but the latest dresses have caught our eye.
Style Notes: Atelier de Production et Création is loved for its utilitarian basics and has been a minimalist's go-to since the '80s when the brand first launched during a time of great maximalism.
What to Buy: We have it on good authority that A.P.C. is currently serving up perfect everyday bags. We couldn't resist this classic beauty.
Style Notes: Lingerie connoisseurs will be more than aware that Eres makes some of the best-quality underpinnings around. They're subtle and understated but luxe at the same time.
What to Buy: We're looking to sleek one-pieces for swimwear that'll go the distance.
7. Amélie Pichard
Style Notes: Amélie Pichard is probably one of the most adventurous shoe designers in the entire world, not just in France. She recently collaborated with Pamela Anderson, and her shoes are instantly recognisable for their off-kilter heel shapes and wacky finishes.
What to Buy: There's something really sassy about Pichard's platforms.
8. Annelise Michelson
Style Notes: Thanks to Creative Director and Vetements co-founder Demna Gvasalia, Balenciaga is going crazy on the street style circuit.
What to Buy: The brand's now-signature hourglass blazers are always a great investment.
13. Claudie Pierlot
Style Notes: Claudie Pierlot does a cute take on contemporary French style. Think sweet bows on blouses, patent miniskirts and swing coats. It's more innocent than its peers.
What to Buy: Right now, it's a toss-up between the pretty blouses and the jackets.
Style Notes: Givenchy is now in the very wonderful hands of the American designer Matthew M. Williams, taking over from Clare Waight Keller—aka Meghan Markle's wedding-dress creator—who made this storied house look rather delicate over the past few seasons and reinvented its iconic Antigona bag.
What to Buy: This dream bag will become part of your forever collection.
15. Faith Connexion
Style Notes: Balmain fans like their clothes tight, their hemlines short and their heels high. The crew that has assembled around the super-popular director Olivier Rousteing includes the likes of Gigi Hadid, Joan Smalls and Kim Kardashian West.
What to Buy: Balmain always creates cool accessories.
Style Notes: Since former Valentino designer Maria Grazia Chiuri took over the reins, many people (celebs included) have enjoyed seeing her classic and delicate style echoing through the brand.
What to Buy: Anything with the Dior logo on it is golden right now, but these shoes are at the top of our list.
Style Notes: Kenzo Takada was born in Japan, but he founded his label in Paris. Sadly, he passed away in 2020. He retired in the late '90s to pursue a career in art, and many names have led the change at the brand over time
What to Buy: Kenzo’s Tiger emblem will forever be iconic.
21. Jérôme Dreyfuss
22. Isabel Marant
23. The Kooples
Style Notes: When The Kooples first landed in the UK a few years back, it was all about "his 'n' hers" dressing. While tailoring is still key, you'll find more feminine pieces in the mix these days.
What to Buy: I really rate The Kooples’s dresses.
24. L'Autre Chose
Style Notes: If you like your shoes to feature various points of difference, then L'Autre Chose should be marked in indelible ink on your shopping list.
What to Buy: Ankle boots that will last and that you can wear with plenty of different outfits.
25. La Redoute
Style Notes: If you feel like all of the brands in this gallery are too expensive, French catalogue La Redoute will be your savior. Full of classic pieces at a much lower price point (its in-house labels are really quite good), this website also stocks other designer brands.
What to Buy: It's where I'll be stocking up layering pieces that won’t break the bank.
Style Notes: Clergerie shoes are well known for being beautifully made and very practical in design. As such, you'll find an array of influencers who adore the wearable, slightly masculine styles.
What to Buy: You can't put a step wrong in Clergerie sandals.
Style Notes: Founded in 1889 by Jeanne Lanvin, it has always been a source of fantastic evening wear. When Alber Elbaz stepped down in 2015, Bouchra Jarrar replaced him but has since departed. The new creative director is Olivier Lapidus, a Balmain Homme alumnus.
What to Buy: It's a brand known for its glam, so this dress still lives up to the spirit of the name.
Style Notes: Christophe Lemaire has been around for some time, but it's only in the past few years that his name has shot into our collective style psyche. This is partly down to his pared-back aesthetic becoming a perfect fit for Uniqlo.
What to Buy: Tailoring, always.
29. Louis Vuitton
Style Notes: With Nicolas Ghesquière leading the charge, LV has become a trusted source of burgeoning trends and directional fashion, from the incredible leather jackets down to the equally intricate footwear.
What to Buy: The Archlight sneakers are still going strong.
30. Maison Michel
Style Notes: Part of Chanel's special ateliers, Maison Michel is a mighty-fine purveyor of hats. From jaunty berets to fedoras and Minnie Mouse ears to tulle veils, if there's an accessory that changes every outfit, it can be found here.
What to Buy: Trade in your straw chapeau for a chic black hat in the cooler months.
32. Marie Marot
Style Notes: Mid-priced Sandro should be on your list for when you're looking for staples with a twist. The brand knows what people like wearing on a day-to-day basis and gives each of those items a little extra oomph every time.
What to Buy: There's so much to choose from, but this collared dress feels pretty special.
34. Saint Laurent
Style Notes: Saint Laurent is designed by Anthony Vaccarello, and boy, is he bringing the sensual Parisian out of us all or what? Thigh-high slits, plenty of leather and all of the vital accessories to be our most glam selves 24/7.
What to Buy: These are bound to suit everyone. Well worth the investment, merci.
35. See by Chloé
Style Notes: Naturellement, we love Chloé's mainline collection, but there's something particularly exciting again about the diffusion collection. It has the floaty attitude of Chloé with a more accessible price point.
What to Buy: An entry-level designer handbag with all the traits of classic Chloé arm candy.
37. The Frankie Shop
Style Notes: Frankie Shop is the boutique to visit in Paris these days. It stocks other brands, but its in-house label has all of the trend-setting tailoring, separates and dresses that you'll find dotted around the hippest Instagram feeds.
What to Buy: It started the whole shoulder-pad T-shirt thing, but now, its blazers are the hot-ticket item.
39. Zadig & Voltaire
Style Notes: There's always a punky finish to everything Zadig puts into the world—whether it's a pair of rock-star boots like these or a slung-on velvet blazer you could wear to a concert with ripped jeans.
What to Buy: Dresses you can style all year round.
40. Ernest Leoty
42. Alexandre Vauthier
Style Notes: There's a common misconception that French fashion isn't particularly sassy, but Alexandre Vauthier proves otherwise. From dresses to boots, this sharp take on French dressing really gives the wow factor.
What to Buy: A pair of fabulous shoes.
43. Saint James
45. AMI Paris
Style Notes: Founded by former designers Sébastien Meyer and Arnaud Vaillant, who met during their studies, Coperni’s designs are minimal but playful, exploring silhouette and texture in new and unexpected ways.
What to Buy: Although its bags are a highlight, Coperni’s dresses are something special.
Style Notes: Marie Dewet founded French brand MaisonCléo with her mother, the brand's namesake and head seamstress, to create the pieces she wanted to wear but was struggling to find. Named after women in their family, each design is handmade in the duo's native France using fabrics like silk, cotton and linen. Quantities are limited and drop at particular points in the month, but are worth the wait.
What to Buy: A blouse—absolutely a blouse.