The Brand Influencers Rely On for Easy Summer Outfits

This summer has been about rediscovering the little joys—simple pleasures we were denied last year. Dining out, catching up with friends with a glass in hand, arranging get-togethers with our nearest and dearest and, of course, planning our outfits for such outings. And now, as our social calendars begin to come alive once more, we’re relishing in the latter: the pulling together of trousers and tops and choosing the perfect pair of sandals to wear with your favourite dress. It’s been blissful. 

Yet, while we’ve indeed fallen back in love with getting dressed, we could always use a healthy dose of style inspiration to help carry us through busy months of reuniting, celebrating and travelling locally that lie ahead. That’s where Free People comes in. 

Of course, if you’re a regular Who What Wear UK reader, then you’ll already be familiar with Free People, the premium lifestyle brand known for its finely crafted, timeless pieces that boast that effortless but chic aesthetic we all aspire to have. Free People creates clothing and accessories that transcend seasons and bypass trends and are designed to be worn and loved for a lifetime. Everything you see is designed in-house at its Philadelphia headquarters, which is undoubtedly why each Free People item is so distinguishable. With creativity and bohemian flair at its heart, it’s a brand that knows who its customers are and exactly what they want to shop. And right now, it would seem Free People’s summer collection is impressing not only us but countless influencer types, too. 

Free People Summer Dressing: India styles the Free People Isabella Maxi Dress in brown


@theindiaedit for Free People; STYLING: Isabella Maxi Dress (£88)

Free People kicked off the warm-weather season in a strong position. Several of its dresses—the Ain't She a Beaut Midi Dress (£98), the Dahlia Embroidered Midi Dress (£158) and the best-selling Love of My Life Midi Dress (£88), to name a few—were swiftly snapped up by the style set, cementing their respective cult statuses. While they’ve all since been restocked (thank goodness), Free People has continued its fashion takeover with its edit of chic summer staples, which will work for all the activities and trips we have planned this summer. 

With beautiful dresses, skirts, tops, trousers and cover-ups to choose from, you can assemble just about any outfit you require from its new-in section. Be it for a trip to the countryside, to wear to a wedding, or to elevate your at-home wares, rest assured you’ll look and feel incredibly stylish in any Free People ensemble. Throw in some excellent sandal and jewellery options, and you’ve got every outfit base covered. As if you needed more proof, we’ve rounded up three of our favourite Free People influencer outfits to show you just how versatile your purchases can be. Scroll on to see them and shop the pieces you need to re-create them. Then, continue on to browse the best of the rest of Free People’s summer edit. Let the fun commence. 


Free People Summer Dressing: Kasia showcases a countryside-inspired Free People look


@kasiachin for Free People

Style Notes: Whether it's a day trip or a week-long endeavour, immerse yourself in the feel of the countryside by styling yourself in floral motifs, quilting and lightweight fabrications. Kasia's vest looks as if it was homespun by artisans, which is precisely the vibe to aim for. 


Free People Summer Dressing:


@emmanuellek_ for Free People

Style Notes: When it comes to city exploring, you needn't opt for practical attire, as chances are you'll be pit-stopping at cafés, bars and restaurants as you go. Emmanuelle strikes the perfect balance between polished and understated in her top and miniskirt—just add a pair of comfortable chunky sandals. 


Free People Summer Dressing:


@theindiaedit for Free People

Style Notes: Just because you're staying home, that doesn't mean you can't make an effort when it comes to your outfit. Make like India, and embrace oversized dresses instead of falling back on leggings and joggers. They're just as comfortable, but way more breathable in the heat. 


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