With its pared-back nonchalance and minimalist silhouettes, The Frankie Shop isn't one of those brands that fight for attention on the feeds of Instagram's best-dressed. In typical French fashion, it's a brand that somehow managed to garner a cult-like status without having to really try that hard, which is no mean feat in a digitalised fashion landscape that fights tooth and nail for those much-coveted clicks. Yet once you've clocked the brand, you start to see it everywhere you go: An oversized blazer thrown over a pair of straight-leg jeans, a colour-pop tracksuit paired with velcro sandals or a clever cutout knit rubbing shoulders with a chunky chain necklace.
Its success lies in its subtlety, but these pieces are by no means boring. I've lost count of the number of Frankie Shop designs that have boasted sellout status over the last year or two, and it's a testament to the brand's consistency that many of these items are still available to buy. I personally invested in the Linda jumpsuit last year, and I haven't looked back since: It looks just as good with a trench coat and boots as it does with velcro sandals and big sunnies.
The best thing about this French designer is that the prices aren't extortionate. Of course, they aren't high-street bargains, but neither do they have bank balance-busting, four-figure price tags. Well-made, beautifully designed and versatile: These are buys that are sure to stand the test of time. If you're new to the brand, I've put together a round-up of all the noteworthy buys that The Frankie Shop has launched over the last few seasons. From perfect boilersuits to summer-ready tank tops, scroll down to see and shop my edit.