I’ve Been Waiting for These Frankie Shop Buys to Go on Sale

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(Image credit: @aida.bdji)

The brand fashion people wear on rotation has finally started its summer sale. 

It's officially the best time of the year as far as retail therapy is concerned. The sun is shining, and the summer sales are underway just in time for last-minute holiday shopping or stocking up on timeless pieces that can be worn throughout the year. That said, it's all too easy to get swept up in the frenzy of discounts and savings, which is why, as a rule of thumb, our editors only ever buy things marked down that they genuinely considered investing in when they were still full price. This certainly applies to one brand in particular, which keeps creating covetable pieces with longevity and fashion appeal—Frankie Shop.

Creating the ultimate wardrobe has a few ingredients; staple pieces that we rely on year after year, exquisite tailoring that can be elevated or relaxed, and stand-out pieces that pull it all together. For us, Frankie Shop has it all. Clever design details and proportion play are key elements for the brand that have well and truly won me over. This sale season, we are pleased with our findings.

I've curated a concise wish list of the best Frankie Shop sale pieces the brand has to offer from across its various stockists. Saving you time and money? It's what I do best.

Shop My Edit of the Frankie Shop Sale

Next Up: The Affordable Summer Capsule We Are All Completely Obsessed With

Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.