Blame it on the burgeoning '80s trend that Spring/Summer 2017 has in store. Blame it on our obsession with reworked vintage denim. Blame it on the fact that stretchy jeans have been around for some time now, and it's only natural to desire something different… It doesn't matter where the well-dressed girl's newfound love for completely rigid denim really comes from, what's important is that a) you know where to buy it and b) you can make it work for modern life.
The answer to the first question is Frame Denim. Its Rigid Re-Release denim collection launched in December last year, and it has since gone on to be a highly sought-after commodity. Crafted in collaboration with the oldest fabric mill in the U.S. (that's Cone in North Carolina, for you denim nerds), this range is a clever reboot on that super-stiff '80s-style denim your relatives probably wriggled their way into amidst a cloud of hair spray.